About Macromedia University

On the way to your Bachelor’s degree in design, you can acquire essential theoretical, design and technical basics at the Berlin location. The creative and digital-oriented degree programme at Macromedia Design University gives you an overview of the forms and requirements of the design process.

You will get to know the most important materials and develop digital and analogue working methods that are indispensable for your career.

Create Media with a Real Impact

In the Media and Communication Design degree programme, the focus is on design. You will learn the basics of conception and design, deal with art history, semiotics and visual language and deal with perception and impact research. As a media designer, you give modern brands and services a face and use the advantages of digital technologies for your designs. The Media and Communication Design degree programme at Macromedia University of Applied Sciences offers you indispensable tools to help you make sure that advertising messages hit the mark and win over relevant target groups.

The Media and Communication Design degree programme in Berlin provides you with theoretical and practical training. After you have acquired important knowledge in animation, graphic and web design, you can deepen this knowledge directly through practical exercises. You will learn how to design media using type, form, colour, material, light, movement, and sound in order to create specific communication tools for companies and their various channels.

Study Fashion the French Way

Your Fashion Design degree enables you to set tomorrow’s fashion trends and combine creativity with the advantages of digitalisation. You will acquire in-depth knowledge as well as an intuitive and analytical approach to work, helping you to create successful fashion concepts.

The Fashion Design degree programme promotes your creativity. You work in a practice-oriented way and find tailor-made solutions. You acquire abstract and networked thinking and also learn to achieve perfectly formed results with software.

Contents of the Fashion Design programme:

On the way to your Bachelor of Fashion Design, you can always be creative and enjoy individual support in small groups. The modern fashion design programme stays practice oriented and teaches you everything you need for an international career in fashion design. Building on creativity, theory and practice you will study, among other things, form design, fashion and art history, collection development and fashion illustration.

In addition, you will learn about trendsetting aspects of digital communication and marketing. Fashion design is studied in Berlin and Hamburg in cooperation with the Atelier Chardon Savard.

Reinvent the World of Fashion

Fashion is no longer confined to the catwalk – influencers, fashion bloggers, and technology trends are increasingly digitalising the industry. At the same time, fashion companies have to meet challenges such as sustainability.

Contents of the Fashion Management programme:

New technologies, online shops, digital distribution channels, globalisation – to successfully use these trends in the fashion world, you need business knowledge and a deep understanding of the complex fashion industry.

In the Fashion Management degree programme in Berlin, you will learn about the entire value chain – from creation and production to distribution logistics.

You manage the future

If you want to be successful in a digital, mobile and globalised world, you have to master its rules. Your Business Administration Management degree programme offers everything you need as a manager of the future: comprehensive digitalisation skills, solid business administration basics, and nine specialisations with which you can set your personal career focus.

Contents of the Management programme:

With the Management degree programme in Berlin we support, inspire and accompany you on your way to the management of the future and offer you all the skills you need for a successful career.

In the basic subjects, you can expect sound business basics. Practical modules and project work will challenge your creativity and develop your digitalisation skills.

Study Acting in Berlin

By studying Acting at Macromedia University of Applied Sciences, you are following in big footsteps: at the Cours Florent campus, you can learn your craft in the very same place Diane Kruger and Audrey Tautou studied. This modern acting degree programme, which combines artistic, practical and theoretical aspects, puts you at the center of the action.

Contents of the Acting programme:

For your acting bachelor’s degree, your acting studies will teach you the artistic craft for theatre, film, television and radio and offer you all the relevant content of a modern acting education.

Study Film and move your audience

Filmmakers are the jacks of all trades behind the scenes: They tell moving stories with strong dialogue and captivating images. The technical and artistic know-how for this is provided by the practical Film and Television degree programme at Macromedia University of Applied Sciences.

Contents of the Film & Television programme:

At Macromedia University of Applied Sciences you can study film and learn about classical forms of art, design and communication in detail. The focus of your studies is on broad theoretical knowledge, which is combined in the curriculum with practical film craft.

This ensures that you always have an eye on current industry developments and will be ready for your career in the film and television industry.

Study Film Directing

Directors are multi-talented – they create films for cinema, television, internet or mobile media according to their vision. To do this, they need a strong team that they can lead and motivate. The film and television specialisation in directing provides you with the in-depth specialist knowledge you need for your directing career.

Contents of the Film Directing programme:

As a director, you will guide your film through all stages of production and breathe life into the script. In doing so, you have to make important team decisions with your creative departments that influence the setting, the look, and the overall effect of the film.

Your director studies will give you all the creative, technical and trade skills you need to do this.

Lead brands into the digital future

Successful advertising campaigns put brands in the limelight, give products their unmistakable personality and speak the language of their target group.

With the Brand Management degree programme at the Macromedia University of Applied Sciences, you have the chance to create unforgettable campaigns.

Contents of the Brand Management programme:

At the Macromedia University of Applied Sciences, degree programmes such as Media Management and Management enable you to successfully enter the world of media. With the Brand Management specialisation, you focus on contemporary brand management and the interaction of complex brand architectures.

At the same time, on the way to your Bachelor’s degree in Brand Management, you will learn how to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and create target group-specific media plans.

No Limit to Success

Globalisation and digitalisation are changing everything – this also applies to processes between manufacturers, retailers, service providers, and consumers. Intelligent management at the highest level is required to take advantage of the resulting opportunities and challenges.

Contents of the International Management programme:

The International Management degree programme in Berlin teaches you relevant methods and tools with which you can successfully face global economic change. In addition to logistical knowledge, materials management and financing, legal regulations, and intercultural communication are indispensable contents of the programme.

Shape the media of the future

Whether print or digital, smartphone or TV – digital media are omnipresent today and are becoming more and more relevant for every industry. With your know-how as a media manager, you can develop brands and digital media or find exciting tasks in the music business.

Contents of the Media Management programme

The Media Management degree programme in Berlin combines theoretical knowledge with practical exercises. This prepares you for the diverse challenges of a career in the media business. Your Bachelor’s degree in Media Management teaches you economic, legal, technical as well as creative and conceptual content.

This wide range of knowledge is the basis for you to plan, organise and control future-oriented media concepts. With your chosen specialisation, you will become a professional in an area that particularly interests you.

Work Digitally and Connected

No one can escape the impact of media – and the potential that companies see in it is correspondingly high. Good media managers know how to use formats, channels, and digitalisation for successful communication.

The media degree programme provides you with all the necessary tools to get started in the industry.

Contents of the Media and Communication Management programme:

At the Macromedia University in Berlin, you can study media and sharpen both your analytical and creative thinking. During your studies in media and communication science, you will also acquire the skills to collect, analyse and interpret data. This is the only way to ensure that the media products you create are successful.

In practical projects, you will gain important insights to later reach and inspire an audience of millions through cross-media networking, international strategies and the use of social media.

You Set the Tone

Digitisation has brought profound changes to the music business – and has created new professional opportunities for young managers.

If you love music and want to help shape the digital transformation of the industry, the Music Business degree programme at the Macromedia University of Applied Sciences is just right for you.

Contents of the Music Management programme:

At our location in Berlin, you can study music business in detail in order to later shine in the industry with excellent specialist knowledge. You will enjoy a comprehensive music business education that provides you with scientifically relevant content and practical applications. For example, you will evaluate international usage data from Spotify or Deezer to forecast the success of artists.

The degree programme provides you with the necessary analytical strength and practical competence for the music industry of the present and future.

Design – and so much more

From A for Apple to Z for Zalando: brands influence our purchasing decisions, are emotionally charged, and of the utmost importance for companies in all industries. In the Master’s programme Brand Management you will learn innovative strategies to build and manage strong brands in times of digital change.

Brands in the spotlight

The Master in Brand Management provides you with valuable expertise in marketing, brand management, and public relations, but also in design and creative techniques. You learn to design image and brand campaigns and are given tools to competently build and manage brands in the digital age. You can test and deepen your knowledge in various exciting practical projects.

Would you like to complete the Master’s programme in Brand Management at Macromedia University of Applied Sciences? Then we look forward to meeting you at our locations in Munich and Berlin.

Leadership with responsibility

The digital transformation is changing our economy to an unprecedented extent. Competent business management is therefore more important today than ever before. The Master’s programme in Business Management comprehensively prepares you for a responsible management position in an industry of your choice.

Fit for leadership:

Those who want to make sound management decisions need more than just business know-how. They need to keep an eye on the two megatrends of our time: digitalisation and the demand for sustainability. Good management personnel need technical and analytical skills, but also psychological sensitivity and entrepreneurial visions.

The Business Management Master’s programme at the Macromedia University of Applied Sciences teaches you all of this. In addition to theoretical basic knowledge in business management and marketing, you will learn about the requirements of the modern working world – in practical projects that will help you develop professionally and personally.

Explore the World of Design

Creative design is something wonderful. However, the only way to create an appealing product is to successfully bridge the gap between design, marketing, and project management. This is where Design Management plays a key role, and you will discover all of its facets in the Master’s programme at the Macromedia University of Applied Sciences.

Broad Knowledge, Flexible Options:

Your Master’s degree in Design Management provides you with theoretical knowledge, important soft skills, and above all, a lot of practical know-how. You will learn the important role of design management in companies and can convincingly assume this role after graduation – not only in media, but in any industry you’d like to work for.

Through the diverse projects during your studies, you will get a good overview of the various opportunities that are available to you after graduation.

Help Shape the Digital Evolution

Are you fascinated by the possibilities that eCommerce and eBusiness bring with them? Then the Digital Media Master is just the right thing for you. Immerse yourself in the world of technical innovations and lay the foundation for your career in the digital age.

Success in the Digital Age:

The digital world is transforming our working and living environments across all sectors. Comprehensive broadband data networks and mobile devices are revolutionising our lifestyle and creating entirely new business models – for example in the travel industry, music sales, or in cashless payment.

The digital transformation is only just beginning. With a Master’s degree in Digital Media Business, you are ideally equipped for the future and can actively shape innovative digital products and services.

Always at the cutting edge

There is no other sector in which digital change is taking place as rapidly as in the media industry. In order not to lose touch, it is not only media companies that need highly qualified management. Other sectors also need to be well positioned, for example in marketing, media planning and PR. Your Master’s programme prepares you optimally for this.

Fit for leadership:

The Master’s degree in Media and Communication Management provides you with in-depth knowledge of media management, marketing and public relations. You will learn relevant models and processes to manage information in a targeted manner, to work cross-medially and to assume responsibility as a manager in this rapidly changing environment.

By the way: Your career opportunities are not limited to the media industry – after all, digital technologies permeate all areas of life and the economy. Competent professionals who keep pace with this development are in demand everywhere.

Ready for the Big Stage?

Organising concerts, developing artists, supervising bands: if that’s your dream, you’re in the right place in the Master’s degree programme Music Management. A particular focus at Macromedia University is on digital developments such as streaming and social media.

Your First Step into the Music Business:

If your heart beats for music, you are in good hands at Macromedia University of Applied Sciences. The Master’s in Music Management at the Berlin campus will provide you with sound specialist knowledge in the areas of artist promotion, music marketing and cultural management. The course continually takes into account the upheaval in the industry that was triggered by the digital transformation a good 20 years ago:

You will learn about the enormous influence that streaming platforms such as Spotify and YouTube have on music management today and why live experiences have become more important as a source of income for musicians.

Design the City of the Future

Autonomous driving, the advance of digitalisation, the continuing population growth, push for more sustainability: our cities are facing enormous changes. With a degree in Smart City Design, you can actively shape the urban living space of tomorrow.

Into the Future with Smart City Design:

The Smart City Design degree programme provides you with theoretically sound and practical expertise in urbanism, urban planning and development, architecture, and digital services in urban spaces.

It combines teaching content from economics, management, and design and provides you with tools to analyse requirements, opportunities and risks. Central topics include cutting-edge developments such as renewable energies, e-government, and autonomous driving.

Welcome to the city of tomorrow

The interdisciplinary Master’s programme Smart City Management offers you a balanced mix of urban planning, business management and digital technologies. Be part of the process when new concepts for sustainable energy production or sharing models are planned and implemented.

Help shape urban living spaces:

Smart City Management uses digital technologies to make life in urban areas more comfortable and safer. This applies equally to public and private spaces – from autonomously driving vehicles to mobile network expansion and smart homes. Transport, architecture, education and training and many other areas are affected by the digitalisation of urban living spaces.Would you like to help shape the “Digital City”? Then the Smart City Management Master’s programme is the right choice for you: In addition to theoretical expertise, you will learn what modern urban planning is all about through practical projects.

Marketing with Vision

What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.

Leading Companies and Brands to Success:

You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.

By the end of your studies, you will have learned to align complex marketing measures with strategic goals and to create a strong brand identity. Your tools will include competitive analyses, press relations, and social media activities