CourseSummer course in Visual merchandising
Full-time | 3 ECTS | 4 & 6 weeks sessions also available
The analysis of visual merchandising strategies for showrooms, concept stores, mono-brand stores, and department stores, will be the key elements of this course, along with the study and understanding of the tools used to create a strategic language for fashion brands. Students will develop a theoretical, analytical, and critical approach through guided tour visits to the most relevant concept stores in Milan. At the end of the course, they will be asked to develop an individual project. This course is intended for students with some background in that specific subject area and to students attending or having completed one or two years of their university studies in Art and Design who are keen on building upon this through hands-on training experience.
This course is designed for final year university students or those with some initial working experience in the field willing to explore new opportunities combining strategy and creativity.