Master’s in Marketing and Management for Luxury Tourism
Course Details
Institute Les Roches
Area
Hospitality & Culinary Arts
Sub Area
Hospitality,
Management
Category
Postgraduate Programs
CourseMaster’s in Marketing and Management for Luxury Tourism
CampusMarbella Campus
Next intake
September
Language
English
About Course
9 Months
Full-time | 1 optional Internship
Luxury tourism is an exciting, fast-growing and highly competitive business. With its highly focused and practical learning approach, this Master’s will give you the skills to develop and lead effective marketing strategies – skills which are highly sought-after throughout the industry.
Semester 1:
Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing, as well as luxury trends.
Term 2 (3 months):
Delve deeper into marketing and leadership theories. Discover how brand value is created and performance is measured. Complete your capstone project.
Internship (optional):
An optional six-month professional internship provides an opportunity to apply everything you have learned in class.