Master’s in Marketing and Management for Luxury Tourism

Course Details

  • icon icon Institute Les Roches
  • icon icon Area Hospitality & Culinary Arts
  • icon icon Sub Area Hospitality, Management
  • icon icon Category Postgraduate Programs
  • icon icon Course Master’s in Marketing and Management for Luxury Tourism

  • icon icon Campus Marbella Campus
  • icon icon Next intake September
  • icon icon Language English

About Course

  • 9 Months
  • Full-time | 1 optional Internship  

  • Luxury tourism is an exciting, fast-growing and highly competitive business. With its highly focused and practical learning approach, this Master’s will give you the skills to develop and lead effective marketing strategies – skills which are highly sought-after throughout the industry.

    Semester 1: 

    Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing, as well as luxury trends.

    Term 2 (3 months): 

    Delve deeper into marketing and leadership theories. Discover how brand value is created and performance is measured. Complete your capstone project.

    Internship (optional): 

    An optional six-month professional internship provides an opportunity to apply everything you have learned in class.

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