The Master in Creative Direction for the Performing Arts is aimed at graduates and / or professionals wishing to experience a professional curriculum based on the development of the creative potential of an artist, a festival, a record label. This also includes strategic management skills of a cultural production center, innovative and creative development of the performing entertainment sector in its broadest sense. The programme provides a broad and global vision of the cultural, artistic and creative industry in Italy and internationally, with particular reference to the performing arts: music, theatre and dance.
The objective of the Master is the preparation of a new generation of professionals experienced in the management and creation of the visual identity of musicians, actors, dancers and performers, as well as of brands, and of the reputation of cultural organizations (theatres, festivals, reviews), artistic agencies, record companies and production companies.
Upon completion of the Master in Creative Direction for the Performing Arts students will be able to pursue a professional career within art agencies, record companies, cultural institutions and production houses, as well as in the marketing and communication departments of theatres, festivals and concert halls. Also collaborating as expert consultants and freelancers directly with artists, musicians, actors, dancers and performers. As Creative Director of the performing arts able to develop and enhance the newest skills, opportunities, contents and scenarios for their clients.