Humanities & Social Science
CourseSummer course in Italian Product Design
Full-time | 72 hours (around 12 lesson hours a week) | Certificate of attendance
This course introduces students to Italian design through lecture-based lessons (history and theory of design) and practical exercises in product design.
The approach to "Italian Design" and to that multitude of styles and trends defined generically as "Italian style" is done both on a theory level (Theory and history of design) and on a practical level (product design with practical exercises). The themes discussed are linked to industrial product design. Objects produced in series or artisan and semi-artisan designs (single or limited-production pieces).
Particular attention is given to furniture design and accessories for interior furnishings. During the study period, visits will be made to industries and museums (the Ferrari at Maranello, Piaggio, Italian furniture expositions, and other interesting industrial realities).
This course is directed exclusively at design students who already have knowledge of technical drawing. Lessons are taught by AI professors who already teach in the 3-year bachelor's degree programs. The course offers the opportunity for a complete experience, from the concept to the design project. Approximately half of the 72 lesson hours are dedicated to a creative laboratory.
the design of a product, from market analysis to the final iteration of a product that demonstrates an innovative use of Italian design principles;