The Window Displays Design program offers a year of study culminating in a professional certificate from the institute.
This course offers streamlined, immediate training for those who would like to enter the world of visual merchandising, including the coordination of a store’s image. It addresses not only the importance of the window dresser’s role in the creation of a store’s image but also the fundamental role of the window dresser as a “visual merchandiser” able to create the right image both within and beyond the store’s physical structure. To coordinate an image is to find the right balance of elements to obtain a result that makes the product sellable and, as a result, sold.
To this end, the course will include the study of marketing, which will enable students to carry out the careful analysis of the product needed to create an accurate image.
From the idea to the project to the practical execution of the same, the academic course is designed to give all the knowledge that is necessary to create a true image professional who can work both in elegant boutiques as well as in large commercial spaces. Window displays and exposition spaces are treated in every aspect with the proposals elaborated in the most diverse styles and with the use of the most varied materials.
During the course, the students have the opportunity to make real work experience. The best projects will in fact be set up by the students themselves in shops in the center of Florence. With this program the Accademia Italiana offers the possibility of training in a professional that is ever more in demand.
- All window display lessons will take place directly at the stores in question and will involve diverse products such as:\
- men’s/women’s sportswear
- classic women’s clothing
- work clothes and uniforms (waiters, hairdressers, cooks, bakers, etc.)
- wholesale clothing of various types such as intimate apparel for men, women, and children
- fashion accessories, handbags, and leather goods
- accessories for animals, etc.