“The economics to come – industries and corporate enterprises should teach the Art of Dreaming – the principles of self-improvement and inner integrity to enable their people, managers and employees, to become advanced beings. The world of business has to realize that real, financial expansion comes out of quality, and declines rapidly when quality is missing.”From “Business as a School of Being”, by Elio D’Anna, Founder and President European School of Economics
In ancient times, a city was measured by the distance a common voice could carry, and there the walls would be built. With the onslaught of technology, civilisation finds itself on the brink of yet another Age, and while men scramble for a place in the panorama of a workplace that is no longer confined to one city or even one nation, the need for advance and improved forms of communication becomes vital.
We strongly believe that the sustenance of an enterprise lies not only in the workings of its systems -these relying among other things on smooth internal and external communication, but in the propagation and expansion of its values and integrity. In today’s ever-expanding multi-national market, it is only with the support of rigorous communication structures and practices that an enterprise, can expect to not only sustain itself, but grow and flourish.
Graduates from the BA ( Hons) Organisational Communication with Media Management possess:
- Strong analytical skills, capable of identifying and assessing strategic opportunities that may benefit an organisation in both domestic and international markets
- A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape and how these are conditioned and influenced by communications
- The flexibility and creativity are necessary to address challenges presented by a rapidly changing international business environment.
- The technical skills and experience to communicate effectively using a number of media and on numerous levels – operational, managerial and creative
- Cross-cultural communication skills, capable of managing people, resources and information across cultural boundaries