Course Details
Institute European School of Economics
Area
Business & Management
Sub Area
Hospitality,
Business,
Management,
Fashion,
Art,
Luxury,
Film,
Management,
Management
Category
Professional Courses
Course Specialised Programme in Marketing
Campus
Milan Campus
Next intake
January,
April,
September
Language
English
Campus
Rome Campus
Next intake
January,
April,
September
Language
English
Campus
Firenze Campus
Next intake
January,
April,
September
Language
English
Campus
London Campus
Next intake
January,
April,
September
Language
English
Campus
Madrid Campus
Next intake
January,
April,
September
Language
English
The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector.
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