Course Details
Institute IAAD - Istituto dArte Applicata e Design - The Italian University for Design
Area
Art, Fashion & Design
Sub Area
Design,
Management,
Car / Transportation / Automobile
Category
Postgraduate Programs
Course Master in Digital Marketing and Communication Management
Campus
Turin Campus
Next intake
April
Language
English
Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically. It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.
It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.
Today, successful digital marketing campaigns are the product of multiple platforms and increasingly interconnected skill sets that create demand for new professionals able to manage diverse complex projects.
Marketing and advertising agencies, corporations, and the public sector have little problem finding single-tasked professionals, however the real demand is for professionals able to execute increasingly complex projects that require utilizing multiple platforms and processes.
These are digital managers who are competent in the processes involved and are able to oversee the collective teamwork of specialized professionals. The preparation and training of a Digital Marketing Specialist (DMS) is the focus of the Master in Digital Marketing & Communication Marketing Management.
The Master program is divided into four main areas of competency:
– Specialized Expertise
– Mastery of the Work Process
– Project Management
– Creativity
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