Course Details
Institute Institut Culinaire de France
Area
Hospitality & Culinary Arts
Sub Area
Hospitality,
Culinary,
Management
Category
Undergraduate Programs
Course BA Ice cream & Entrepreneurship
Campus
Bordeaux Campus
Next intake
September
Language
English
The BA Ice cream & Entrepreneurship programme is designed to train ambitious entrepreneurs in the fields of ice-cream, while building on the strengths of the Galileo Global Education Group, which includes many renowned schools in the intersecting fields of management, marketing, creation, communication and interpersonal skills.
This original programme includes not only the mastering of production but also marketing, economics and business management, in order to train autonomous entrepreneurs in all areas of the confectionery arts.
The course also teaches students nutritional aspects and dietary balance, and makes them aware of the challenges of sustainable development: organic produce, energy management, waste management, short supply chains, fair trade, etc.
In addition to this, students are encouraged to incorporate high-quality service right from the production stage: customer reception, customer information, sales support, tasting of new recipes, customer loyalty, etc.
Throughout their training, students are put in real-life professional situations as ice cream makers. They are thus required to design their product line, its packaging, its price line, the design of the shop and the promotion of their product ranges while complying with legislation. They are also required to design and implement print and digital communication tools (social media management, management of communication media and customer relations).
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