Course Details
Institute Istituto Marangoni
Area
Art, Fashion & Design
Sub Area
Fashion,
Design,
Art,
Management,
Fragrances & Cosmetics,
Product
Category
Undergraduate Programs
Course BA/BA (Hons) in Fashion business / fashion management
Campus
Milan Campus
Next intake
February
Language
Italian & English
Campus
Firenze Campus
Next intake
February
Language
Italian & English
This full-time course is a strategic and market-oriented blend of the main perspectives in fashion business;covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, buying, retail operations management and global distribution channels.
Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.
Possible career paths:
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