BA/BA (Hons) in Fashion business / fashion management

Course Details

  • icon icon Institute Istituto Marangoni
  • icon icon Area Art, Fashion & Design
  • icon icon Sub Area Fashion, Design, Art
  • icon icon Category Undergraduate Programs
  • icon icon Course BA/BA (Hons) in Fashion business / fashion management

  • icon icon Campus Milan Campus
  • icon icon Next intake February
  • icon icon Language Italian & English

  • icon icon Campus Firenze Campus
  • icon icon Next intake February
  • icon icon Language Italian & English

About Course

  • 3 Years
  • Full-Time  

  • This full-time course is a strategic and market-oriented blend of the main perspectives in fashion business;covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, buying, retail operations management and global distribution channels. 

    Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance. 

    Possible career paths:

    • Marketing Manager
    • Communication Manager
    • Buyer
    • Merchandiser
    • Commercial Director

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