BA/BA (Hons) in Fashion styling & visual merchandising
Institute Istituto Marangoni
Art, Fashion & Design
CourseBA/BA (Hons) in Fashion styling & visual merchandising
Italian & English
Fashion visual merchandising is the ‘art’ of presenting products in both physical and digital retail stores and environments, in order to attract, engage, and sell to the fashion consumer. Participants fully understand the role and responsibilities of the visual merchandiser and fashion stylist through an in-depth study of the fashion retail market, looking at all types of retailing, brand positioning and the Omni channels of communication and selling, as well as creative techniques and new practices employed within the industry.