The fashion stylist is an expert in fashion communication and must be able to define and produce a winning combination of component parts in order to create an image or ‘look’ to emphasize the style of a brand, a magazine or a person. This can be achieved through the careful use of clothes, accessories, hair and make-up, through atmosphere and location and through the knowledge and analysis of contemporary and future trends. The skills lie in interpreting the soul of an article of clothing, or product, and communicating it through a unique style.
The Fashion Styling program aims to provide students with creative, transferable skills and subject specific expertise in trend forecasting, analysis and interpretation of style and brands, visual communication and merchandising: they will learn to apply these skills to the present and emerging technologies in today’s fashion communication industry, while also gaining a basic understanding of operations and business practices within the global fashion, luxury and design industry. By understanding the role and responsibilities of the professional stylist students learn how to pull together, organize and lead a team of experts to ensure the direction of what goes in the fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience. From a solid base in styling, this program moves onto explore multiple areas of the fashion industry where management of the creative process is core practice.