Course Details
Institute Istituto Marangoni
Area
Art, Fashion & Design
Sub Area
Fashion,
Design,
Art,
Luxury,
Management,
Fragrances & Cosmetics
Category
Postgraduate Programs
Course Master's Degree in Fashion e-business and digital transformation
Campus
Firenze Campus
Next intake
February,
October
Language
Italian & English
The course is developed around key units that introduce students to the innovative scientific approach applied to Fashion and Luxury, the discovery of the most advanced Digital Strategies and tools (with a special in-depth analysis on China), but also the understanding of e-business evolution in the Industry and how its key players managed to reach global success.
Students dive deep into effective and intuitive e-business models, design thinking methods as well as key topics such as sustainability and digital regulations. Moreover, participants are trained to develop business mindset tools and skills, including personal branding.
Thanks to the partnership with Yoox Net-A-Porter, the course offers a full immersion in new business channels and provides students an in-depth view of the power of new medias and influencers, together with the evolution of the social media landscape.
Possible career paths:
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