Master's Degree in Fragrances and Cosmetics Brand Management and Licensing
Course Details
Institute Istituto Marangoni
Area
Art, Fashion & Design
Sub Area
Fashion,
Design,
Art,
Luxury,
Management,
Fragrances & Cosmetics
Category
Postgraduate Programs
CourseMaster's Degree in Fragrances and Cosmetics Brand Management and Licensing
CampusMilan Campus
Next intake
September
Language
English
CampusParis Campus
Next intake
October
Language
English
About Course
1 Year
Full-time
This programme is dedicated to participants with a passion for fragrances and beauty products and an interest in acquiring a business-oriented approach to the industry’s practices and processes. They will explore a brand manager’s role and the skills and knowledge needed to be a luxury cosmetics and perfume brand licensing manager. The programme guides participants through the “behind the scenes” of this glamorous industry and how luxury premium brands manage the marketing, distribution and sales of fragrances, make-up and skincare products.
LEARNING FOCUS:
Business strategies in the luxury perfume and cosmetic industry
Licensing and franchising processes and management
History of perfume and cosmetics
Brand management and brand storytelling
Legal and financial aspects of licensing and franchising