Course Details
Institute Istituto Marangoni
Area
Art, Fashion & Design
Sub Area
Fashion,
Design,
Art,
Management,
Fragrances & Cosmetics,
Product
Category
Undergraduate Programs
Course Undergraduate in Fashion Styling & Creative Direction
Campus
Dubai Campus
Next intake
September
Language
English
These undergraduate programmes are designed for participants looking to enter the fashion world, and provide a complete education allowing participants to acquire the necessary knowledge and skills to pursue a career in the chosen field.
The Fashion Styling & Creative Direction programme aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand or company brief.
Participants will also learn how to communicate fashion trends and products using paper or digital publications; by understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience.
From a solid base in styling, this course moves onto exploring multiple areas of the fashion industry where management of the creative process is core practice.
Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents.
The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality and energy into the visual space - the material ‘reality’ of image making.
Participants will also be trained on how to create an immediately identifiable and recognizable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories; they are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.
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