Summer course in Fashion marketing and communication
Art, Fashion & Design
CourseSummer course in Fashion marketing and communication
Full-time | 3 ECTS | 4 & 6 weeks sessions also available
This course focuses on the fashion industry from a business and management perspective. It will provide students the necessary tools to understand the dynamic context of Italian and international fashion business. Students will be introduced to fundamentals such as fashion industry sourcing, supply chain, fashion buying cycle, vendor selection and fashion buying decision criteria, retail brand marketing in the fashion industry, internationalization of fashion retailing, international branding, and flagship stores. This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design.
This course is intended for students who have no background in fashion and who are attending or will attend their first year of university studies in art and design.