Course Details
Institute NABA
Area
Art, Fashion & Design
Sub Area
Fashion,
Design,
Art,
Game,
Animation,
AR/VR,
Architecture,
Photography,
Management,
Media
Category
Summer Courses
Course Summer course in Interior design for retail
Campus
Milan Campus
Next intake
July,
August
Language
English
Advanced level
The whole global retail culture is going through a process of radical evolution, pushed by the irresistible advancements of multichannel business and online shopping. Does retail still make sense today? How much should it change in order to survive? The course will enable participants to understand the role of both visual merchandising and experience design in retail stores, from the display of products to the design of the whole customer journey. Students will investigate the strategies to generate retail spaces that are consistent and coherent to the identity of a brand, aimed to turning the pleasure of shopping into a matter of customer loyalty. This course provides participants with higher level of awareness in the field of retail spaces and brand design, as well as for temporary events, online interfaces and social media tools. This course is intended for final year university students or those with some initial work experience in the field willing to explore new opportunities combining strategy and creativity
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