Course Details
Institute Polimoda
Area
Art, Fashion & Design
Sub Area
Fashion,
Design,
Luxury,
Photography,
Management
Category
Short Courses
Course Seasonal in Fashion Marketing & Merchandising
Campus
Firenze Campus
Next intake
March,
July,
August,
November
Language
English
The curriculum includes: a study of contemporary fashion including fashion systems, trade fairs, designers, and brands; the study of working with fabrics, knitwear and leather products; design concepts; 3D techniques and product development; fashion merchandising and collection planning, and line and product industrialisation; the study of consumer behaviour, market appeal and competition analysis.
The course also includes: a visit to the Gucci Garden or Ferragamo Museum; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.
Participation in this course is an excellent initial stage of preparation in the fashion business, a course of study that may continue with the 4-year undergraduate program in Fashion Merchandising or with the 9-month master programs in International Fashion Business, Fashion Retail Management or Fashion Brand Management.
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