The Undergraduate in Product Management aims to provide a technical and strategic insight into the entire production chain, training professionals capable of dealing with key areas of the industry. With a focus starting from raw materials to finished products in the areas of packaging, accessories and fashion jewelry, the course hones in on marketing, merchandising, logistics, purchasing and quality.
Fashion is a complex system of creativity, innovation, precision and the ability to improvise solutions as essential values. The dynamics of creativity are closely linked to new production perspectives and potential. The market requires prepared and flexible professionals who understand creativity and research and are qualified to plan and manage the entire life cycle of a product.
The course aims to train professionals highly specialized and sought after on an international level, playing multiple roles within the areas of Product Development, Product Management, Merchandising, Management, Supply Chain and Purchasing Office. This is a fashion professional who looks towards the future and is prepared for technological change with the ability to combine creativity and management, from research to planning, planning to collection production, merchandising, logistics and the supply chain.