Course Details
Institute Arsutoria School
Area
Art, Fashion & Design
Sub Area
Fashion
Design
Category Short Courses
Course Shoe Branding And Marketing Strategy Course
Campus
Milan Campus
Next intake
February,
June,
November
Language
Italian & English
Craft "the dream"
When you want a pair of shoes, what do you actually want and why do you want it?
It is not simply the shoe product, its manufacture and its design, that captivate you. It is something more ineffable, subtle and bewitching that makes you want those shoes and not others.
Here, this is the brand. The brand is the “dream maker” of the desire to buy. The brand generates a dream that you want to dream, because only with those shoes you will be more “cool”, more elegant, more attractive in the eyes of the world. The brand tells you the dream of an aesthetic and lifestyle style, which you can achieve simply by buying its most desirable items, the shoes of the moment, the ones you have already seen and heard everything about before buying them.
Content:
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