Master of Science (MSc) in Marketing

Course Details

  • icon icon Institute European School of Economics
  • icon icon Area Business & Management
  • icon icon Sub Area Hospitality Business Management Fashion Luxury Film Management Management
  • icon icon Category Postgraduate Programs
  • icon icon Course Master of Science (MSc) in Marketing

  • icon icon Campus London Campus
  • icon icon Next intake January, April, September
  • icon icon Language English

  • icon icon Campus Milan Campus
  • icon icon Next intake January, April, September
  • icon icon Language English

  • icon icon Campus Rome Campus
  • icon icon Next intake January, April, September
  • icon icon Language English

  • icon icon Campus Firenze Campus
  • icon icon Next intake January, April, September
  • icon icon Language English

  • icon icon Campus Madrid Campus
  • icon icon Next intake January, April, September
  • icon icon Language English

About Course

  • 15 Months
  • Full-time | 1 Internship |3 specialisations | 180 UK credit/90 ECTS  

  • The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

    As part of the Marketing specialisation, Master students explore:

    • Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
    • E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool
    • Marketing strategies of international organisations and approaches to a new international market opportunities
    • Customer-driven marketing strategies in emerging economies
    • The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
    • Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur

    Three specialisations pathways: Management, Marketing, Finance


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