When you want an IT bag, an iconic bag, what do you really want and why do you want it?
It is not simply the bag product, its manufacture and its design, that captivate you. It is something more ineffable, subtle and bewitching, which makes you want that model and not others.
Here, this is the brand. The brand is the “dream maker” of the desire to buy. The brand generates a dream that you want to dream, because only with that bag will you be more “cool”, more elegant, more attractive in the eyes of the world. The brand tells you the dream of an aesthetic and lifestyle style, which you can achieve simply by purchasing its most desirable items, the bag of the moment, the one you have already seen and heard everything about before buying it.
But how does the brand generate this dream?
- BRAND IDENTITY AND MARKETING
- TREND ANALYSIS AND FORECASTING
- MERCHANDISING PLAN AND VISUAL MERCHANDISING
- COLLECTION DESIGN: RESEARCH, MOODBOARD AND DESIGN