About Istituto Marangoni

Become fully qualified in the latest fashion and accessories design techniques and expand your career options. Covering clothing and accessories design, these three-year full-time courses encourage individual style and creativity, while also offering the chance to become multi-skilled fashion designers. Participants begin by studying the language of ready-to-wear, progressing through all stages of the design process including hand sketching, fashion illustration and digital design, pattern making, pattern cutting and construction, right through to the finished garment or product.

Possible career paths:

• Fashion designer
• Accessories designer
• Fashion illustrator
• Product manager
• Trend forecaster/coolhunter

The luxury accessories industry has evolved from humble beginnings in producing functional add-ons, to the elevated status it has today: turning bags, shoes, belts and small leather goods into new iconic objects of desire. Accessories embellish fashion, and the fashion business recognises the embellishment, beauty and fame of accessories ‘Made in Italy’. Bridging creativity and business worlds, this course prepares specialised ‘sought after’ design and product management profiles. 

Possible career paths:

• Accessories/handbags designer
• Fashion illustrator
• Product manager
• Collection manager

Explore the specific design features, history and the evolution of the booming menswear industry. This 9 month course is for individuals looking to gain advance skills in menswear collection design, together with industry preparation in order to become experts in managing and developing innovative designs for a fashion brand, or individual collection in this fast growing field of apparel. 

Possible career paths:

• Menswear fashion designer
• Fashion illustrator
• Creative director
• Textile designer
• Fashion consultant
• Trend researcher/forecaster

This dynamic course cultivates the design creativity, individual style and personal vision of participants while they respond to the rapidly evolving landscape of fashion through a series of project-based activities that reflect different aspects of industry practice. In this way, participants are challenged to develop their thinking about fashion – what it is and what it can become – to realise their full potential, while gaining advanced fashion design skills together with industry preparation. Participants graduate with an understanding of their unique identity as designers and of their position in the fashion industry based on market intelligence.  

Fashion Design Womenswear The course provides participants with an understanding of womenswear and how it has changed in contemporary society. The impact of contemporary design is addressed and questioned by challenging tradition, looking at women’s empowerment and self-awareness, while inspiring creative flair. Participants are encouraged to launch contemporary challenges, share innovative ideas and inspire new trends.  

Possible career paths:

• Fashion designer
• Fashion illustrator
• Creative director
• Fashion consultant
• Trend researcher/forecaster

This programme is created around interdisciplinary experimental projects and an innovative approach in the textiles and materials areas. This training equips participants with highly sought-after analytical skills, as well as practical transferrable problem-solving abilities, perfect for career progression in areas such as research, design, development and planning. Emphasis is placed on exploratory and versatile attitudes through theory and practical work. Students build their knowledge by being encouraged to unlock their potential, in order to innovate and develop, incorporating new technologies and sustainable approaches.

Possible career paths:

• Creative Director
• Fashion Textile Designer
• Head of Innovation
• Art Director
• Garment Technologist

Learn how to launch a fashion or accessories collection, or a global fashion concept. This Fashion Design Collection & Marketing course empowers equally the important skill-set of design and bridges the gap between creativity, fashion design, and business. Putting together a successful fashion collection for industry launch is a strategic mix of research, creativity, design, garment construction, business planning, marketing, communication and sales management.

Possible career paths:

• Product manager
• Art director/creative consultant
• Brand manager/marketing manager
• Entrepreneur
• Strategic planner
• PR & communication manager
  

Working on a limited time frame, this intensive fashion course provides the key technical and theoretical concepts related to fashion design and the fashion industry, looking at womenswear, menswear and accessories design, as well as an introduction to the study of materials and fabrics, and research applied to the individual design process. From freehand drawing techniques and the basics of clothing manufacture, participants quickly progress onto more technical aspects of fashion design such as fabric analysis, garment structure, and an introduction to manufacturing and production.

• Fashion designer
• Textile designer
• Fashion illustrator
• Fashion colourist
• Pattern maker
• Fashion consultant

The Shoes and Accessories Design course provides participants with a stimulating learning environment in which innovation, excellence and originality are investigated and developed through both theoretical and practical lessons, with the help of a faculty made of field-related professionals and many practitioners operating in the territory. The course explores creative research techniques in order to contextualize design ideas for development of the finished product, designing for the luxury market as well as experimenting with contemporary fashion and new attitudes emerging in the industry today, such as sustainability and innovative materials.

Possible career paths:

• Shoe designer
• Accessories designer
• Accessories pattern maker
• Sample maker
• Fashion illustrator

Discover the key technical skills and theoretical concepts related to two of the most important profiles in the fashion industry: fashion design and product management. The roles of designer and product manager are both carved from a solid base in fashion design: from illustration and design, to prototype, planning and development. These highly sought after professional profiles work irrevocably side by side, in every sector of the industry including womenswear, menswear, childrenswear, accessories, and footwear design etc. 

Possible career paths:

• Fashion designer
• Fashion illustrator
• Product manager
• Studio director
• Supply chain manager
• Fashion merchandiser

This full-time course is a strategic and market-oriented blend of the main perspectives in fashion business;covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, buying, retail operations management and global distribution channels. 

Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance. 

Possible career paths:

• Marketing Manager
• Communication Manager
• Buyer
• Merchandiser
• Commercial Director

Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management and global distribution channels. 

Possible career paths:

• Retail manager
• Business developer
• Commercial director
• Project manager
• Operations manager

Product managers look to the future. They turn ideas and design concepts into reality, converting creativity into a valid commercial proposal. Product management brings together the work of the design studio, pattern cutting and production departments, ensuring a fashion collection achieves the required style, production standards, price points, delivery dates and points of sale. This 9 months postgraduate level Fashion Product Management course trains participants in advanced production processes and product management skills, analysing the marketing strategies and production methods necessary to create a successful fashion collection. Participants learn how to respond to trends and consumer demands, and put together a collection of products that are innovative in style, production methods and process.

Possible career paths:

• Product manager
• Garment technologist
• Fabric buyer
• R&D fabric manager
• Range planner
• Supply manager

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

Possible career paths:

• Communication Manager
• Brand strategist
• Brand Manager
• Operations manager
• Retail supervisor
• Merchandiser
• Business Analyst
• Digital Marketing Manager

Promoting what is fashionable and making products desirable in a digital and sustainable conscious environment is the work of the fashion promotion and communications expert. Fashion digital communication specialists define and implement advertising campaigns and organise promotional activities through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize and manage presentations, events, editorial plans for social media, fashion shows, exhibitions, public relations activities, prepare editorial plans for social media and actively uses influencer and content marketing.

Possible career paths:

• Social media and digital PR specialist
• Event specialist
• Content creator
• Communication specialist
• PR and digital PR
• Press Officer

The course is developed around key units that introduce students to the innovative scientific approach applied to Fashion and Luxury, the discovery of the most advanced Digital Strategies and tools (with a special in-depth analysis on China), but also the understanding of e-business evolution in the Industry and how its key players managed to reach global success.

Students dive deep into effective and intuitive e-business models, design thinking methods as well as key topics such as sustainability and digital regulations. Moreover, participants are trained to develop business mindset tools and skills, including personal branding.

Thanks to the partnership with Yoox Net-A-Porter, the course offers a full immersion in new business channels and provides students an in-depth view of the power of new medias and influencers, together with the evolution of the social media landscape.

Possible career paths:

• Digital Executive Officer
• Chief Digital and Marketing Officer
• Head of Digital and Innovation
• Digital Communication Manager
• Digital Transformation and Business Development Manager

Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. For those with limited time available, the Fashion Business & Digital Marketing course provides the technical and theoretical concepts related to digital marketing for fashion.

Participants discover how companies determine the best strategies to optimise economic, production, distribution and digital aspects of the brand, and are introduced to the main indicators for measuring financial performance. They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high-profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to omni-channel distribution is a complex operation working in collaboration with design, production and sales teams.

Possible career paths:

• Fashion marketing manager
• Social media manager
• Fashion merchandiser
• Fashion communication manager
• Fashion omni-channel manager

Both cultural heritage and contemporary cultural production need highly specialist professionals to introduce into the countless situations operating in the art world on an international scale. In a world that is constantly changing, actions to support, promote, circulate, sell and safeguard artistic and creative expression represent never-ending challenges for those working in this field.

The Istituto Marangoni Master’s course in Art Management offers a management and administrative perspective for operating within the culture system. The main subject areas offered by the course cover the art market the legislation applied in the art world, museum governance and the management of cultural heritage and company assets. What ties these areas together is the word innovation, closely connected to the potential that comes from using new technologies in the production, use and promotion of art.

Possible career paths:

• Art Dealer
• Art Advisor
• Museum Director
• Art PR
• Heritage Manager

The Master programme in Curating Art & Fashion is the course where the DNA of IM and lengthy experience in the fashion business are blended together with a passion for art to create a unique learning path. The programme in fact aims to develop a new relationship between art and fashion using a brand new way of comparing the different areas that curatorship has within these worlds.

Possible career paths:

• Art Curator
• Fashion Curator
• Creative Director
• Art and Fashion Editor
• Event/Exhibition Manager

The contemporary world imposes a new way of thinking about art, about cultural heritage and more generally, the system of creativity. Boosting cultural crossovers and overlaps, for hybridised and mixed subject fields such as visual arts, fashion, design, photography, film, performance, and new media, is the way the three-year Arts Curating course redefines the experience of art.

Talking about “art” or the “arts” is not just a linguistic choice, it is an authentic stance: recognising an extremely vast range of languages and disciplines that now characterise contemporary cultural production. In a society where transformation is so continuous and rapid, even the concept of art needs to be reformulated in order to achieve a more extensive, flexible definition, able to encompass the ever new stimuli and proposals.

This is the foundation of the three-year course in Arts Curating which uses a dynamic, innovative approach, made of constant forays and interdisciplinary dialogues, proposing a perfect mix of solid training in theory and a professional outlook that will meet the challenges of two systems: culture and creativity, together with their constant changes.

The aim of the course is to train professionals who are able to convey culture and promote the historic and artistic heritage, reinventing the art experience through the concepts of contamination, eclecticism and digital experimentation. In this perspective, curating and writing become two tools to construct display and exhibition projects, publishing contributions and media content, where historical knowledge, critical thought, and technological innovation come together with their gaze focused on the art of the future. 

Possible career paths:

• Curator
• Art Critic
• Journalist
• Cultural Management
• Publishing of reviews and online platforms

In a world transformed by digital acceleration, art takes a stance re-discovering its identity through the possibilities of an intense relationship with new technologies. Being able to play with digital and physical’s duality is the new horizon for any artist: more than ever the art process is challenging the real experience, creating fascinating and unexpected worlds with the integration of VR, AR and AI.

Possible career paths:

• Digital Artist
• VR Designer / 2D/3D Animator
• New Media Content Designer
• Digital Media Enterpreneur
• Concept and Production Artist
• Interactive Advertising Designer
• Multimedia Producer

Innovation, experimentation, interdisciplinarity: this is the perfect formula to combine technological excellence and creativity, in order to configurate the meaning of being a multimedia artist nowadays. Encouraging a critical approach to the potential of integrating different artistic languages, Multimedia Arts course interconnects theoretical and practical abilities with the goal to train key players in this fields.

The three-year Multimedia Arts course offers a stimulating trip through the main expressive languages that are characteristic of today’s contemporary art practices. In the last twenty years, the horizons of the art world have changed completely. Art works have gradually abandoned the material to become software, offering onlookers worlds, perceptions and situations that are absolutely innovative and futuristic.

The digital era is inevitably changing the world we live in, blurring the confines between the real and the virtual world. In this scenario art is also forced to take a hard look at itself and at its own function. Nourished by the information flows produced on the web, by the possibilities offered by the social network and, above all, by experimentation with cutting-edge technology, art is called upon to meet the expectations of an increasing public that more and more often is seeking immersive, interactive experiences, where the limits and physical or spatial obstructions are removed.

Designed for all those people who want to acquire the skills that will help them to express their own creativity and apply it both to the world of art and to other sectors such as fashion, the Multimedia Arts course at Istituto Marangoni focuses on audiovisual languages and on the potential offered by new digital technologies with a particular focus on virtual reality and video mapping. 

Possible career paths:

• Multimedia Artist
• Photographer
• Video Maker
• Art Director
• VR Designer

With a passion for style, and a creative mind and full of visual ideas, participants learn how to recognise, reinvent and define image for a garment, a product or brand. With recognized top level instruction they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image and restyling proposals, in social media and visual merchandising, as well as in music videos, TV and movies. 

Possible career paths:

• Fashion Stylist
• Creative director
• Art director
• Image consultant
• Personal stylist
• Wardrobe consultant
• Personal shopper

This 9-month course in Milano or Florence school trains participants to become visual image experts, with advanced skills development in subjects such as: fashion styling and fashion video knowledge, digital fashion editorials for both offline and online media and social platforms. Through technical experimentation, cultural content and creative research, the course analyzes how to reflect the dynamics of images within the fashion trend system, through photography, animation and video-moods.

Possible career paths:

• New image maker
• Fashion stylist
• Art/Creative director
• Fashion Animation consultant
• Creative media director
• Storytelling consultant

This dynamic intensive course trains participants on essential technical and theoretical aspects related to the development of creative content for fashion (photography, video, styling and art direction). For those with limited time available, this course focuses on visual communication investigating the many different aspects of fashion styling, using images and multimedia contents to persuade, inspire, and create an emotional response.

The work of a fashion stylist must be both strategic and creative: attentive to the historical context and culture of fashion, to current trends and developments in the industry, and yet still remaining consistent with a client’s brief or brand identity.

Possible career paths:

• Fashion Stylist
• Digital Content Manager
• Art Director
• Fashion Photographer
• Social Media Director

These short courses explore the real influence and impact that art has on fashion and luxury, and the relationship between these two important creative systems.  As well as evaluating this unique creative mix, the course also provides an exciting journey into the worlds of creative arts and arts management with essential concepts in curating, events and exhibition planning, new concepts of digital artistic expression, as well as the promotion of creative and fashion projects. Participants will also gain a real understanding of the influence and "power" that art has always exercised on style and the way we dress, as well as on business and lifestyle, by studying key artistic movements in history, and their impact on designers and artists. Designers have, in fact, consistently fed their imagination with stimuli from art. Meanwhile, it is also true that today the fashion industry is one of the most important supporters and promoters of contemporary art. At the end of the course participants will bring together their creative research in order to present a basic illustrated event proposal for a creative project of their choice.

This dynamic short course explores the influence and impact of art on fashion and luxury. Participants will gain a real understanding of the influence and ‘power’ that art has always exercised on style and the way we dress. Designers have, in fact, consistently fed their imagination with stimuli from art. Meanwhile, it is also true that today the fashion industry is the most important supporter and promoter of contemporary art. Participants will question both worlds - art and fashion - in order to evaluate, improve and integrate the intrinsic characteristics of fashion design, fashion image and style, and encourage further dialogue with art and the various arts, in the fast paced, ever creative fashion industry. 

These short courses explore the real influence and impact that art has on fashion and luxury, and the relationship between these two important creative systems.  As well as evaluating this unique creative mix, the course also provides an exciting journey into the worlds of creative arts and arts management with essential concepts in curating, events and exhibition planning, new concepts of digital artistic expression, as well as the promotion of creative and fashion projects. Participants will also gain a real understanding of the influence and "power" that art has always exercised on style and the way we dress, as well as on business and lifestyle, by studying key artistic movements in history, and their impact on designers and artists. Designers have, in fact, consistently fed their imagination with stimuli from art. Meanwhile, it is also true that today the fashion industry is one of the most important supporters and promoters of contemporary art. At the end of the course participants will bring together their creative research in order to present a basic illustrated event proposal for a creative project of their choice.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

Learn some of the key marketing and communication strategies for international ‘high-end’ consumers in the luxury fashion and design industries. On this course participants discover how companies determine the best marketing strategies of luxury brands and products by understanding the power of communication, the seduction of the brand, and the creation of ‘aspirational desire’ necessary to successfully market to consumers of luxury.

Week 1: Participants begin by looking at the role and responsibilities of the Marketing Manager of top luxury companies, learning how they optimise economic, distribution, and production aspects of luxury products through successful communication and digital marketing methods. The course looks at how luxury companies communicate to the target audience, as well as communicate brand awareness above and beyond their target group.

Week 2: The course moves quickly onto fashion advertising, public relations and visual display in both traditional and online media, giving participants key tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating a luxury brand image. The impact of social media has changed the face of communication and participants will also evaluate the impact of new media and viral platforms – key to the success of luxury brands today.

Week 3: Further research into the history of luxury in fashion and design, the influence of the contemporary fashion panorama on style concepts, and current issues in sustainability are also crucial to maintaining and promoting luxury to consumers; a unique target audience, fully in tune with economic and sustainable issues, influences from the latest fashion trends, as well as cultural and social trends. At the end of the course participants will be able to evaluate and propose action in marketing plans in order to turn luxury services and goods into new iconic objects of prestige and desire.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

This dynamic short course focuses on the analysis of image and the development of style. From the definition of fashion moods to the importance of accessories, participants will evaluate aspects related to traits of the body and learn how to enhance and complement physical characteristics. They will work on the development of an individual style through the construction of a ‘total look’ and capture it for a photo shoot via a vocational learning approach.

Week 1 Style overview: participants study and explore key periods in history that represent past, present styles, future fashion trends and the elements that characterize and influence them. In order to fully understand the role of the stylist, participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury, as well as conducting iconographic research.

Week 2 Personal identity: participants evaluate the different types of human faces and bodies and are introduced to the skills and techniques used to enhance particular physical features such as hairstyling and make-up. They will gain an understanding of the fundamental elements used to dictate a style (i.e. the importance of colour, silhouette, accessories and their combination) and key notions in photo shoot planning and narrative.

Week 3 Style definition: participants will bring together their experience and work undertaken during the previous weeks to define, develop and present a particular style ready for a photo shoot, collating and editing their work for presentation and review in an individual stylist portfolio or style book.

Istituto Marangoni preparatory level courses focus on personal enrichment and enjoyment aimed at young of 16-17 years old and aspiring creatives who may be considering university level study.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

This short course provides an introduction to the fundamentals of fashion design, how to formulate ideas and translate them into a visual representation. Participants will be introduced to key notions in the fashion design process, to basic drawing and illustration techniques, and the study of trends. The course also explores the role of the fashion designer with participants working on creative research for an individual design collection via a vocational learning approach.

Week 1: The start of the course introduces fashion drawing and design techniques followed by an analysis of the founding principles of developing a fashion collection including: silhouette, colour charts, fabrics and accessories, right through to the design and creation of outfits. Participants are then introduced to the silhouette, colour palettes, the appropriate use of fabrics, and the principle financial considerations of designing for fashion.

Week 2: Starting from creative research to foster personal inspiration, participants are guided to develop basic silhouettes and coordinate outfits with fabric and colour selection. The focus on trend research looks into its origins together with market relevance, and a brief analysis on how trends influence a contemporary collection.

Week 3: Based on inspiration linked to a selected theme, participants put together a basic fashion design collection supported by appropriate technical information, including colour charts, inspirational materials or mood board. Participants put into practice the acquired knowledge from the previous weeks and prepare a presentation of their work as a basic collection portfolio, to receive a final holistic critique.

The online courses offer participants the chance to study fashion entirely online.

These short courses focus on the exciting development of style and the analysis of image in fashion and luxury. Participants will be introduced to the world of styling and iconographic images; looking at styles defined from the past, present style interpretations, and new image and style trends. They will evaluate aspects related to traits of the body and learn how stylists enhance and complement physical characteristics. During the course they will be shown some of the ‘tools of the trade’ that top stylists use for fashion publications and photo shoots, and understand how style affects brands, image, and sales. Over the 4 weeks participants will work on the development of their own individual style through the construction of a ‘total look’ that will be developed through moodboards and creative research.

Online Course:

Online programmes focus on the digital application of fashion styling used daily by fashion stylists, and companies worldwide. Participants will be shown some of the key digital tools for styling work including, online trend research, digital moodboards, and basic image retouching and editing skills. Via an exciting mix of online classes, workshops and talks participants will be guided to define, develop and present digital images, collating and editing their work in an individual mini-digital portfolio or basic style-book of images.

The online courses offer participants the chance to study fashion with online lessons.

These short courses provide an introduction to the fundamentals of fashion design and the fascinating world of the designer. Through practical and theoretical lessons, participants are shown how to formulate convincing and creative ideas, and translate them into an effective visual representation. During the course they are introduced to key concepts in the fashion design process, from basic drawing and digital illustration techniques, to the study of trends, fabrics and materials, and new developments and expectations in fashion such as sustainability. At the end of the course participants will be able to put together their own basic fashion design collection, and provide supporting materials that demonstrate their creativity and design inspiration.

Online Option:

Online courses focus on the digital application of fashion used daily in companies worldwide. Via an exciting mix of online classes, workshops and talks participants will be shown the tools and digital materials used in researching, creating, and presenting fashion designs digitally. Participants will learn how to coordinate outfits using digital tools and finalise their own basic digital fashion design collection based on inspiration linked to a selected theme. All concepts and supporting materials will be illustrated and presented digitally throughout the course.

These short courses introduce participants to some of the key business, marketing and brand management skills for the dynamic fashion, luxury and life-style industries. With a special focus on emerging technologies and innovation, and the context and value of the ‘Made in Italy’ name, participants discover various business procedures and influencing factors relating to a variety fashion and luxury industries such as textiles, apparel, accessories, and jewelry. They will be introduced to some of the most important concepts of the business world such as the positioning of a collection and a brand, competitive analysis, and the development of sales strategies.  They will also discover key notions of fashion marketing and planning such as market research, basic finance, and marketing strategies.  The overall aim of the course is to provide a broad overview of the world of fashion business, while giving participants the chance to work on a basic structure for an individual marketing plan.

Online Course:

Being entirely online, this course focuses on the digital influence and impact on business today, Discussions move forward on the phenomena of digital influencers and the new challenges offered by emerging technology such as block-chain, big data management, face recognition, virtual reality, and augmented reality etc. Online seminars with professionals from the industry further enhance the online learning experience, and assist participants in focusing on key business notions for developing their own basic marketing plan.

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

Possible career paths:

• Communication Manager
• Brand strategist
• Brand Manager
• Operations manager
• Retail supervisor
• Merchandiser
• Business Analyst
• Digital Marketing Manager

Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management and global distribution channels. 

Possible career paths:

• Retail manager
• Business developer
• Commercial director
• Project manager
• Operations manager

Working on a limited time frame, this intensive fashion course provides the key technical and theoretical concepts related to fashion design and the fashion industry, looking at womenswear, menswear and accessories design, as well as an introduction to the study of materials and fabrics, and research applied to the individual design process. From freehand drawing techniques and the basics of clothing manufacture, participants quickly progress onto more technical aspects of fashion design such as fabric analysis, garment structure, and an introduction to manufacturing and production.

• Fashion designer
• Textile designer
• Fashion illustrator
• Fashion colourist
• Pattern maker
• Fashion consultant

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

This short course provides an introduction to the fundamentals of fashion design, how to formulate ideas and translate them into a visual representation. Participants will be introduced to key notions in the fashion design process, to basic drawing and illustration techniques, and the study of trends. The course also explores the role of the fashion designer with participants working on creative research for an individual design collection via a vocational learning approach.

Week 1: The start of the course introduces fashion drawing and design techniques followed by an analysis of the founding principles of developing a fashion collection including: silhouette, colour charts, fabrics and accessories, right through to the design and creation of outfits. Participants are then introduced to the silhouette, colour palettes, the appropriate use of fabrics, and the principle financial considerations of designing for fashion.

Week 2: Starting from creative research to foster personal inspiration, participants are guided to develop basic silhouettes and coordinate outfits with fabric and colour selection. The focus on trend research looks into its origins together with market relevance, and a brief analysis on how trends influence a contemporary collection.

Week 3: Based on inspiration linked to a selected theme, participants put together a basic fashion design collection supported by appropriate technical information, including colour charts, inspirational materials or mood board. Participants put into practice the acquired knowledge from the previous weeks and prepare a presentation of their work as a basic collection portfolio, to receive a final holistic critique.

This dynamic intensive course trains participants on essential technical and theoretical aspects related to the development of creative content for fashion (photography, video, styling and art direction). For those with limited time available, this course focuses on visual communication investigating the many different aspects of fashion styling, using images and multimedia contents to persuade, inspire, and create an emotional response.

The work of a fashion stylist must be both strategic and creative: attentive to the historical context and culture of fashion, to current trends and developments in the industry, and yet still remaining consistent with a client’s brief or brand identity.

Possible career paths:

• Fashion Stylist
• Digital Content Manager
• Art Director
• Fashion Photographer
• Social Media Director

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

This dynamic short course focuses on the analysis of image and the development of style. From the definition of fashion moods to the importance of accessories, participants will evaluate aspects related to traits of the body and learn how to enhance and complement physical characteristics. They will work on the development of an individual style through the construction of a ‘total look’ and capture it for a photo shoot via a vocational learning approach.

Week 1 Style overview: participants study and explore key periods in history that represent past, present styles, future fashion trends and the elements that characterize and influence them. In order to fully understand the role of the stylist, participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury, as well as conducting iconographic research.

Week 2 Personal identity: participants evaluate the different types of human faces and bodies and are introduced to the skills and techniques used to enhance particular physical features such as hairstyling and make-up. They will gain an understanding of the fundamental elements used to dictate a style (i.e. the importance of colour, silhouette, accessories and their combination) and key notions in photo shoot planning and narrative.

Week 3 Style definition: participants will bring together their experience and work undertaken during the previous weeks to define, develop and present a particular style ready for a photo shoot, collating and editing their work for presentation and review in an individual stylist portfolio or style book.

This one-year intensive programme provides a thorough understanding of the skills and knowledge required for building a successful product management career in the Luxury Fragrance and Cosmetic industry, meeting the needs of who wants to work in the Beauty industries. This programme covers the techniques, organization and economics behind the production of fragrances and cosmetics, teaching how to manage business issues while responding to market changes and product innovation, and the latest industry trends.

Participants will discover the best strategies to optimize production, marketing, distribution and manufacturing in luxury fragrance and beauty brands and are introduced to key financial performance indicators. They will a face every aspect from research & development to communication in launching new perfumes or beauty axes, analyzing different market segments and delving into state-of-the-art techniques for product presentation, marketing, distribution, retail & web communication and olfactory marketing.

LEARNING FOCUS:

• The history of perfume and cosmetics, vision, evolution and trends
• Market composition and segmentation
• Fragrance and Cosmetic business and product management foundations
• Go-to-market – launching new products
• Key aspects of buying, merchandising and visual display
• Communication and product management Strategies

CAREER OPPORTUNITIES:

The course aims to enable participants to acquire the necessary skills to access management roles in the luxury fragrance and cosmetic industry, from distribution to communication. They will develop unique industry-specific tools and be prepared to work as: 

• Product Managers
• Brand managers
• Key Account Managers
• Retail Beauty Managers

This postgraduate programme provides a comprehensive understanding of the most recent developments in luxury experiences. Participants will learn the most innovative marketing techniques to tell the story of a brand, a product, and interior spaces to engage customers and clients through multi-sensorial experiences – focusing especially on smell – in a carefully crafted environment, with the overall objective of “creating the dream”. Last but not least, the managerial ability to create your own project.

LEARNING FOCUS:

• Planning, developing and implementing olfactory and sensory experiences
• Storytelling and customer engagement
• Management of amenities, Economics and business management for hotels and spas
• Niche perfumery and mood-enhancing fragrances or ancillaries products

CAREER OPPORTUNITIES:

• Olfactory/sensory experience Manager
• Product Manager
• Amenities & Private label Manager
• Niche and Artistic Perfume Brand Manager
• Niche Fragrances entrepreneur