About European School of Economics

With the widespread growth in the importance of Social Media, and the use of the virtual realm even for day to day operations, cutting edge skills in Media and Communications are vital to the survival of  today’s global enterprises.

The BSc (Hons) in Business, Media and Communications programme aims to develop proactive managers for a variety of careers in the areas of media and communications able to function in a global context. The programme focuses on awareness, innovation and creativity making for a varied and challenging journey towards the realisation of one’s own professional skills and abilities.

Graduates will be able to promote and sustain businesses across a variety of platforms through the application of finely tunes skills in Media and Communications.

Graduates from the BSc (Hons) Business, Media & Communication specialisation possess:

• Strong analytical skills, capable of identifying and assessing strategic opportunities that may benefit an organisation in both domestic and international markets
• A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape with specific focus on the communication strategies
• The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment.
• Cross-cultural communication skills, capable of managing people, resources and information across cultural boundaries

“….Our civilization like a starship sent into space, travels towards a not-doing society, a society of being where the value of ideas and  creativity in thinking prevail on action. The next psychological revolution will produce the shift to a more evolved economy, more subtle and intelligent, to a more efficient, idealistic and concrete capitalism, at the service of life on earth and of the evolution of man.

In this economy individuals inspired by an “ethical objectiveness” will emerge, cells of a new humanity, capable of nurturing the dream of a global economy and of a politics of a planetary responsibility, people aware that individual, personal improvement is the basis for every progress made in society. ..”

From ‘Economy is a Way of Dreaming’, by Elio D’Anna, Founder and President, European School of Economics

THE PROGRAMME AIMS TO:

• provide a coherent, broad based programme of study of political and economic history, theory  and organisations and their management and their growth within the context of a changing external environment;
• provide an understanding of how values are allocated and resources are distributed and contested on the local, sectoral, national, regional and global levels.
• place questions of political and international order and disorder, decision-making and political contestation at the centre of analysis
• develop in students a capacity to think critically and independently about events, ideas and institutions
• provide new ideas that will be the seeds of development for independent thinking and creation of visionary leaders

Two specialisations pathways – 1. Leadership 2. Diplomacy

“The economics to come – industries and corporate enterprises should teach the Art of Dreaming – the principles of self-improvement and inner integrity to enable their people, managers and employees, to become advanced beings. The world of business has to realize that real, financial expansion comes out of quality, and declines rapidly when quality is missing.”From “Business as a School of Being”, by Elio D’Anna, Founder and President European School of Economics

In ancient times, a city was measured by the distance a common voice could carry, and there the walls would be built. With the onslaught of technology, civilisation finds itself on the brink of yet another Age, and while men scramble for a place in the panorama of a workplace that is no longer confined to one city or even one nation, the need for advance and improved forms of communication becomes vital.

We strongly believe that the sustenance of an enterprise lies not only in the workings of its systems -these relying among other things on smooth internal and external communication, but in the propagation and expansion of its values and integrity.  In today’s ever-expanding multi-national market, it is only with the support of rigorous communication structures and practices that an enterprise, can expect to not only sustain itself, but grow and flourish.

Graduates from the BA ( Hons) Organisational Communication with Media Management possess:

• Strong analytical skills, capable of identifying and assessing strategic opportunities that may benefit an organisation in both domestic and international markets
• A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape and how these are conditioned and influenced by communications
• The flexibility and creativity are necessary to address challenges presented by a rapidly changing international business environment.
• The technical skills and experience to communicate effectively using a number of media and on numerous levels – operational, managerial and creative
• Cross-cultural communication skills, capable of managing people, resources and information across cultural boundaries

The Bachelor of Science (Hons) in Business Administration aims to develop pro-active decision-makers, managers and leaders for a variety of careers in business sectors in a global context. The programme focuses on innovation, creativity and leadership, making it a varied and challenging journey towards awareness of one’s own professional skills and abilities.

A grouping of essential core subjects are uniquely combined with the study of a language, two integral internship placements, integrative workshops and the choice of three specialisations in management, marketing and finance. A distinctive constellation of interlocking subjects ensures that each student receives the knowledge and the analytical, creative and quantitative expertise needed to be able to manage people, resources and information in a dynamic business environment. With these key skills, ESE students are more attractive to employers, and know-how to enable companies to achieve their goals and objectives in the private, public and non-profit sectors.

Students will also have the added advantage of being able to pursue the BSc in Business Administration in any of the ESE campuses, whether London, Milan, Florence or Rome. They will have the unique opportunity to transfer between campuses on a per term or per year basis, experiencing the same programme in multiple international contexts and cultures.

Graduates from the BA (Hons) with Business Administration possess:

• Strong analytical skills and the capability to identify and assess strategic opportunities that may benefit an organisation in both the domestic and international market
• A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape
• The flexibility and creativity needed to address challenges presented by a rapidly changing international business environment
• Cross-cultural communication skills, which will enable a graduate to manage people, resources and information across cultural boundaries
• ESE´s unique business philosophy rooted in concepts of wholeness and integrity, which guide the student towards increased level of self-awareness and responsibility
• Excellent preparation for postgraduate study
• A truly international experience with students from around the world and with six campuses to choose from; an invaluable opportunity to learn, network and make friends for life

Three specialisations pathways: Management, Marketing, Finance

We are convinced that Sports still represents above all else a great educational phenomenon and a central element of society’s evolution.

The European School of Economics has a dream. That of being of inspiration to young people and preparing them to occupy positions of responsibility to help make each Sport a planetary School of Truth, Sincerity, Beauty. In particular, making sports a universal instrument of moral elevation, the bearer of those great values ​​of loyalty, honesty and fairness that alone can truly combat this which is among the most serious phenomena of our time.

Elio D’Anna – ESE Founder and President

Sporting events serve a range of purposes within society: establishing loyalty, unifying individuals, communities, and nations. In a world where the importance of health and leisure, is ever-increasing, ESE Business and Sports Management aim to create responsible visionary leaders in the Sports Industry who will ultimately lead and guide both individuals and teams towards their greatest success, having the business know-how to build, manage and sustain them and diffuse this important energy it in a positive way on multiple levels.

The course provides students with an expansive view of various sporting areas and the skills required to succeed in this field, from controlling fan-packed stadiums and the production of sports memorabilia to single-player management.

The specialization in Sports Management endows students with a thorough understanding of the dynamic issues and practices present in sport management. Three central topics will be mastered in this course: sports management, sports marketing and sports event organization.

The Foundation Diploma in Tourism & Hospitality aims to provide young students with an understanding of the tourism and hospitality industry and all the key functions within this ever-increasing business sector. Thanks to ESE’s academic excellence and unique philosophy, the study programmes provide an effective academic progression route to the development of a young student’s personal and professional dream in tourism and hospitality.

Upon successfully finishing the course and obtaining the Foundation Diploma, students are well prepared for hospitality and tourism-related jobs in a vocational context. Being accredited by CTH, the Foundation Diploma also enables students to proceed with their studies on a level 4 for an undergraduate (Bachelor) degree both at the European School of Economics or other universities. Students have possibility to attend additional workshops, guest lectures, company visits or Italian class

The Foundation Diploma in Hospitality Business aims to provide young students with an understanding of the tourism and hospitality industry and all the key functions within this ever-increasing business sector. Thanks to ESE’s academic excellence and unique philosophy, the study programmes provide an effective academic progression route to the development of a young student’s personal and professional dream in tourism and hospitality.

Upon successfully finishing the course and obtaining the Foundation Diploma, students are well prepared for hospitality and tourism-related jobs in a vocational context. Being accredited by CTH, the Foundation Diploma also enables students to proceed with their studies on a level 4 for an undergraduate (Bachelor) degree both at the European School of Economics or other universities. Students have possibility to attend additional workshops, guest lectures, company visits or Italian class

The Master of Science in Finance prepares fund managers and professional investment analysts for entrance into the banking and finance sector. The course examines the principles of financing and investment decisions and their impact across a broad range of contemporary management concerns.

As part of the Finance specialisation, Master students explore:

• Classical and contemporary corporate financing approaches with respect to multinational firms in developed and developing markets
• The viability and appropriateness of a corporate mergers or acquisitions through evaluation and analysis
• Value assessment and enterprise value
• Risk management and different theories and approaches for the multinational enterprise
• The necessity for new approaches to dealing with geographical dispersed groups of individuals as well as other resources in international project management

Three specialisations pathways: Management, Marketing, Finance

The Master in Management aims to provide students with a comprehensive view of international management, exploring the critical factors for cross-national business success, the impact of globalisation on the international business environment, trade theories, and internationalisation strategies.

As part of the Management specialisation, Master students explore:

• Entrepreneurial activity and its role in sustaining growth, identifying markets and seizing opportunity within a global economy
• Leadership and how effective practices impact employees, customers and other stakeholders
• The structures of information delivery and the impact on products, services, operations, decision-making, marketing, and distribution
• International project management and new approaches to dealing with geographical dispersed groups of individuals and resources
• Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur
• Human resources, internal marketing and the dynamics of effective leadership as a strategic factor in gaining competitive advantage in the global market
• Practical examinations of the marketing strategies of international organisations.

Three specialisations pathways: Management, Marketing, Finance

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, Master students explore:

• Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
• E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool
• Marketing strategies of international organisations and approaches to a new international market opportunities
• Customer-driven marketing strategies in emerging economies
• The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
• Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur

Three specialisations pathways: Management, Marketing, Finance

While technology advances exponentially, marketing techniques are shifting from traditional models to ones whose foundations and very frameworks are created for the digital environment.  For this reason, this course has been designed to provide a robust framework of entry and pathway towards success into this exciting field.

The MSc Digital Marketing degree enables students to develop digital marketing plans and strategies through an emphasis on solving real problems for real clients so in the fullest sense of economy – no effort is wasted.

Students will develop the skills to formulate appropriate responses to complex marketing problems in a course vehicle composed of only six in-depth modules and purely project-based assessments thus developing  employability and enhancing your CV from day one, with a focus on the skills that employers want within this dynamic industry.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

Contemporary issues in digital marketing will be discussed and used in class groups to foster understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare students for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

The Fashion & Luxury Goods Management programme has been designed to produce resilient fashion and luxury goods industry professionals able to serve and lead businesses with creativity and integrity.

The MSc Fashion and Luxury Goods Management programme begins with a term of foundational business and management courses from which students may choose in order to complete and deepen their knowledge based on their unique professional dream, continues in the second term with a core of Fashion and Luxury Goods-centred topics and culminates in a 60 – credit Final Industry Project or Dissertation.

While the strategic course loads provide the necessary knowledge-base and tactics, ESE’s campus structure, small class sizes and multi-cultural student body comprise a built-in system that guarantees not only a keen cultural awareness, but the fertile environment in which to forge lasting alliances and the individual attention to recognise oneself and flourish as an individual.

Through our expert team of instructors, students will be encouraged to develop a unique entrepreneurial vision, enabling them to take only the most productive steps amidst emerging global issues and changes within consumer demand so as to excel and progress as if from a springboard towards reaching  their professional goals.

ESE currently has its own company in the fashion industry, Annamode 1946, with whom it collaborates for the optional internships and has recently signed a partnership with EIDM (Ecole Internationale de Mode & Luxe) in Paris affording additional post- programme possibilities for participants and exchange opportunities for professors.

Graduates from the MSc Fashion and Luxury Goods Management possess:

• a sense of responsibility for themselves, their environment, and their stakeholders
• a strong sense of the meaning of luxury and the value of brand integrity
• a range of leadership skills and abilities such as motivation, change management and conflict resolution.
• a keen awareness of style, trend and lifestyle issues that impact on the fashion industry and its consumers
• highly developed communication and organisational skills enabling them to be valuable members of a team or to work independently
• advanced professional skills – promoted through industry placement and projects
• ability to  anticipate trends through both traditional techniques and profiling
• ability to  identify targets and successfully market products across a variety of scenarios
• ability to originate, interpret and critically evaluate concepts, ideas and plans expressed in a variety of media, and use them in the pursuit of personally identified and formulated projects related to fashion and luxury goods managemen

This programme has been designed for students that will typically not have undertaken a production-based specialism at undergraduate level, and although they may have studied filmmaking or have had previous work-related experience in the subjects this is neither an expectation nor a requirement. Film and Entertainment Industries, while in constant change and evolution due to the advent of digital technologies are the up and coming areas of a society that is ever-fast moving towards a work-less, create and enjoy-more society.

The programme emphasizes practice (based on theory) which is underpinned through live industry projects and engages students through practice-based assessment tasks – students should be fully functional in the financing, marketing and distribution areas of the industry upon graduation.

The MBA Programme at ESE is designed to develop the personal and professional strengths of the individual student. The entrepreneurial education received at ESE is intended to assist individuals in defining their professional dream and put them on a specially tailored career path.

This MBA aims to provide an inter-disciplinary and integrative educational programme for individuals seeking to consolidate their managerial achievements to date and prepare for a career in senior management, ultimately at the highest strategic levels.

A choice of four specialisations – Marketing, International Finance, International Business and Entrepreneurship

Graduates from the MBA programme possess:

• Strong analytical skills, capable of identifying and assessing strategic opportunities that may benefit an organisation in both the domestic and international market
• A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape
• The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment.
• Cross-cultural communication skills, capable of managing people, resources and information across cultural boundaries
• Engagement with extant theoretical and practical management literature and ideas that underpin management thought and practice
• A critical understanding of key areas of research in management and business studies
• An ability to understand how global-economic and technological influences shape the modern business world
• An understanding of the importance of key personal skills in management and their application in areas such as leadership, communication, presentation, and decision making
• Apply theories and concepts from the management literature and related disciplines to address managerial issues and problems
• Analyse and diagnose managerial problems and issues

ESE has been providing hospitality training at the highest levels for three decades. Our President and Founder’s first commercial enterprise, a Luxury Hotel and Restaurant- Il Bottaccio (bottaccio.com) became a member of the prestigious Relais & Chateaux chain only three years after its creation – a feat unheard of in the Hospitality Industry. In its thirty-three years of activity, Il Bottaccio also boasts three red forks in the Michelin Guide and a history of illustrious guests from the worlds of film, music and politics. The Bottaccio project later expanded to London to include the management of luxury events. Bottaccio London is now preparing its next two centers for opening : one in King’s Cross, opposite the St. Pancras station, and the other at 22 Bishop’s Gate – the highest viewing deck in Europe.

As the world moves towards a ‘not-doing’ society, in which people value the practice of making and taking time to dedicate to themselves, the worlds of luxury hospitality and events are growing exponentially more important, and potentially also more profitable. The UK events industry alone is worth £42 billion and inbound business visits to Britain equate to 23.5% of all visits. Along with a predicted shortfall of personnel in the industry, especially at management level, this course will provide students with the skills and knowledge to find employment or start their own business and thrive.

The ESE Master of Science in Luxury Hospitality and Events programme aims to provide a luminous pathway addressing numerous scenarios for students who have studied undergraduate degrees and would like to either deepen their knowledge or change expertise to the areas of luxury hospitality and events management.

In addition to comprehensive curriculum, a variety of activities and specialised workshops are available on a campus-by-campus basis, from gastronomy, menu planning and cooking, to wedding planning, flower arranging and cake decorating, to sound systems, silver service, and photography in order to complete students’ personal talent portfolio.

THE COURSE AIM TO:

• Create industry leaders with a strong sense of the meaning of luxury, and the value of brand integrity and to develop a range of leadership skills and abilities such as motivating others, leading changes, and resolving conflict
• Encourage students to develop and achieve skills in relation to communication, organisation and working with others from diverse cultures and backgrounds in a professional manner
• Instruct students in the use of customer feedback and research to facilitate their creation of unique gastronomical products and experiences for their clients
• Provide students with the framework to analyse data and predict consumer behaviour and optimise product availability and price to maximise revenue growth in the hospitality industry
• Stimulate the formation of a personal approach to both hospitality and event management through the critical study of contemporary organisations and practices across a range of scenarios
• Illustrate and provide first-hand experience in the technical and managerial aspects of luxury food and beverage management to students who require it
• Instruct students to originate, interpret and critically evaluate concepts, ideas and plans expressed in a variety of media, and use them in the pursuit of personally identified and formulated projects related to hospitality and events management.

The Professional Programme in Hospitality and Tourism Management at the European School of Economics provides a strong foundation in the knowledge and tools in business and management that are necessary to excel in this prime growth area. Participants will explore the economic impact of tourism and hospitality in a range of international contexts, and consider the evolving social, cultural, economic and political factors, which influence the industry.

This programme will explore in depth the role of Customer Service, Personnel Management, Hospitality Management and International Marketing and Tourism. Participants will be able to analyse and evaluate the policies and principles that best promote a customer-focused culture and learn how to successfully manage a team to obtain this objective. Participants will also develop the skills that will enable them to predict potential trends and pitfalls within the industry and design and develop effective strategies to adjust their marketing strategies accordingly.

Brilliant and successful managers across the world devote their time, knowledge and creativity to what is coined as the fashion and luxury industry. It is now your turn to join a timeless and innovative sector, filled with the very means to bring you unyielding success.

The European School of Economics prides itself in the assurance that our students will gain insider knowledge of industry strategies on a global level, in addition to a strong grasp of key business skills within the magic world of fashion and luxury.

Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow.

By its very nature the world of sports commands particular attention. Sporting activities invite individuals to participate in various levels – emotional, physical, and intellectual. These activities provide an expressive outlet for an array of the human needs, satisfying the desire to be challenged, succeed, and to interact in a group. Sporting activities are unique in that the sense of achievement attained is both intensely personal and group oriented.

The ESE Professional Programme in Sport Management course provides students with an expansive view of various sporting areas and with the skills required to succeed in this field of management, from controlling fan-packed stadiums, to controlling the production of sports memorabilia and single player management. The specialisation in sports management endows students with a thorough understanding of the dynamic issues and practices present in sport management. Three central topics will be mastered in this course: sports management, sports marketing and sports event organisation.

Since ancient times, whether individual or group, Sports have been a metaphor for the defiance of the challenges of life. Going against established limits and standards, facing a worth opponent with courage and a lesser one with grace, and striving to better one’s personal best are not unique qualities to Sportsmen, but are the essential elements for the growth of any organization.

Good Sportsmanship, as it is called in the healthiest of business atmospheres is a quality that only deeply rooted ethics and continuous good practice can produce spontaneously.

The ESE Short Course in Football Team Management aims to instill the frameworks of good practice both physical and mental combined with direct experience of not only historical cases and actual situations, but a re discovery of one’s one innate qualities in order to provide a solid framework for not only temporary success, but continual growth, and sustained victory, both internal and external over time.

Participants will have the opportunity throughout the program to liaise directly with Industry specialist in indicated areas of interest.  Guest speakers and personal introductions will include coaches and team managers from a large repertoire of world-class affiliates and partners.

The Events Management industry is fast- paced and very competitive, where the public requires a highly trained and professionalized workforce to satisfy the increasing demand for specialized services to meet the latest market trends.

With its multifaceted role, which includes planning, organisation and execution, event management requires a thorough grasp of key procedures, such as forming an initial concept and targeting an audience through market research, as well as branding and sponsorship.

The Professional Programme in Events Management at the European School of Economics aims to equip students with essential knowledge and skills needed to excel within each stage of the event management process. The course covers such topics as conceptualisation, planning, marketing, budget forecasting, event execution and post-event analysis. Practical, theoretical and strategic expertise will be provided within a challenging environment in order for students to succeed within this dynamic field.

The ESE Professional Programme in Music Management was designed as a means of providing students with a real working structure to guide them in this innately formless and rapidly evolving field.

The Music Management course has been developed to meet the needs of students who wish to pursue a modern business and management career in the music industry. A series of lectures, seminars and workshops with both regular and visiting industry specialists introduces candidates to the most significant aspects of the music business, including contract law, intellectual copyright, artist management digital media, branding and sponsorship and the recording industry.

Success in the contemporary world of music is increasingly dependent upon expertise and business know-how.

With all its lights and shadows, the film industry remains one of the strongest sectors worldwide, and it is arguably the most influential. Not only by means of its complex ramifications, but also because of something much more important: it has a direct effect upon the consciousness of people; that is, on the way they feel, think and dream.

The film industry employs all sorts of professionals. No other sector includes such a variety of personal profiles: from scientists to athletes, from persons who work in isolation to the most social and talkative ones, from artists to business people. You only have to read the credits of some movies to get proof.

Along the course, you will learn the fundaments of filmmaking and will accomplish a solid foundation upon which you may grow in any direction. Once there, the course will help you choose your area of interest and will provide you with the proper tools to specialize. But, most important, this course is about who you are, what you truly want and how to achieve it. In short, it is about creating, facing and fulfilling your dream. Because, both, the film industry and yourself can be rightly seen as that: factories of dreams. And this course is about helping these factories work for good.

The ESE Professional Programme on Arts and Culture Management at the European School of Economics in Florence is designed to create innovative leaders within the visual arts and culture field. Upon the completion of the course, students will have the opportunity to enter the pathway of the international art world within, for example, the museum environment and the art market. The programme combines rigorous coursework taught by professional docents and valuable on-site learning opportunities, in order to distinguish students within the public, private and nonprofit arts environment.

The European School of Economics (ESE) and The Florence Academy of Art (FAA) have come together to forge a partnership to offer students who are interested in business and visual arts a truly unique learning experience. During this 4-week summer intensive programme students will learn about the creative as well as the business aspects of art, along with skills to be able to competently approach both subjects.

The purpose of this course is to provide you with a basic understanding of foreign affairs and introduce you to the fundamental principles of international relations within the political science framework.

These principles will serve as the foundation for more advanced study in the International Relations field and will help you not only develop the critical thinking skills you need in order to analyze conflicts between states but the human relations skills you need to proactively avoid them.

The difference between international relations and global diplomacy is that while traditional international relations is a study from afar, diplomacy will prepare you to actively pursue solutions that will serve to ensure and project a world where unity and security prevail. Diplomacy, in its purest form is not the art of prevailing over one’s rivals to make change, but the orchestration of perfection of communication skills to build understanding and harmony in the world as it is.

This course aims to prepare individuals to bring any sized firm across the threshold of a limited client portfolio into the realm of affluence and predominance. An overview of history reinforced with practical information and a focus on international law, diplomacy and negotiation techniques provide an invincible foundation for further success.

Only an pluri-national profession school like ESE can offer. All modules approach subject matter from a global perspective and certificates will be awarded on a pass/fail basis derived from attendance, class participation and juries of your peers. Thanks to ESE’s multinational structure valuable industry contacts will be shared and highlighted on request from areas such as the marble and glass industries, lighting, materials, construction and furnishings.

Following the French Revolution, the American Revolution and Industrial Revolution, our civilisation is on the brink of an exciting new age – that of the Individual Revolution in which men and women will work less, but create more and in so doing, be quantifiably even more successful than ever.

In this new world of Golden Creative Leisure, there is an ever-increasing need for specialists in the management of leisure time, activities and expressions. While yachts have always been an icon of luxury and symbol of power, with the number of ownerships rising, a proper management programme is needed to guarantee both safety and satisfaction for all.

This master course is designed for advanced musicians, both instrumentalists and vocalists, and aims, through the contribution of high-level music professionals, to improve technical skills and a general understanding of musical phenomena.

The complete course includes an intensive part of individual lessons (instrument or singing) as well as group sessions about music history, musical analysis, chamber music and acting (as part of the canto course). Moreover, there is the possibility to follow classes on Body position, Incidental Music Composition and Italian lessons for those who are not mother-tongue Italian speakers. The course has a strong professional value and could be considered an excellent preparation, especially for those who come from abroad, for admission exams at universities, conservatories and music academies worldwide.

The course contains different modules that can also be taken separately, allowing musicians who can stay in Florence only for a limited time to take advantage of this great educational opportunity as well.

The Diploma programme in Hospitality & Tourism Management offered at ESE Florence and ESE Rome, Italy is a formally recognised qualification, designed for people with work experience in the hospitality and tourism sector who aim to become supervisors or managers.

Thanks to ESE’s academic excellence and unique philosophy, the study programme provides an effective academic progression to the development of an individual’s personal and professional dream in the world of hospitality and tourism.

The Diploma in Hospitality & Tourism Management, which is accredited by CTH, has a duration of three months. Upon successfully finishing the course and obtaining the diploma, candidates will hold a formally recognised qualification focused on the supervisory aspects of the hospitality and tourism industry and will be well equipped to become an efficient supervisor in a high performing management team, placing themselves in an excellent position for career progression and promotion.

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field. The course will prepare participants for a wide range of activities such as brand management, product development, services marketing and business-to-business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

Since marketing is the art and science of targeting market segments and obtaining, maintaining and building loyalty we will work on effective communication and the delivery of superior service and value. Participants will be able to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in the field. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the sector.

The ESE Specialised Programme in Management equips participants with the right combination of practical knowledge supported by theoretical foundations to hone their leaders skills. The course offers a valuable insight into the field of Management that gives participants an advantage over the rest of the increasingly professionally prepared workforce in the market.

Participants will be able to take responsibility to manage, supervise and direct their own, and others, activities, whilst understanding key strategic issues and trends in management. This includes the use of information to make critical decisions and the application of theories and techniques to practical realistic work situations in the business sector.

The ESE Specialised Programme in Finance is aimed at aspiring fund managers and professional investment analysts and examines the principles of financing and investment decisions and their impact across a broad range of contemporary management issues. Students not only examine the external causes and effects of wealth, but more importantly are urged to look at the invisible inner causes.

This programme provides a synthesis of financial policy into a strategy, which integrates organisational purpose and goals. The focus of the course is on current thinking regarding valuation of the firm, investment decision processes, financing, and dividend policy, asset management, financial strategies and portfolio theory. This course also covers financial analysis, planning, and the concept of risk. It includes the formation and use of current assets, working capital, and credit policy. Financial management includes the understanding of long term financing instruments and the capital structure.

The Short Course in Entrepreneurship ‘s main objective is to develop participants’ entrepreneurial skills and behaviour. The modules are designed for those individuals willing to utilise and further develop their own creative potential aiming self- development and as a consequence to grow and further develop their current and future businesses opportunities.

Entrepreneurship is a practical concept. That is the reason we designed modules based on case study methodology and interactive team work activities exploring diversity of participants background. Models and framework derived from multiple global case studies are utilised as tools to unleash participants’ insights leading to sustainable learning.

The Certificate Programme in Management and Leadership for Business and Hospitality offered at ESE Florence and ESE Rome in Italy is a formally recognised management qualification.

It is designed for managers and supervisors with work experience in the hospitality and tourism sector who aim to boost their career with  a structured and certified education . It is also offered to professionals in the hospitality and tourism sector who wish to have a continuing education/further training.

Thanks to ESE’s academic excellence and unique philosophy, the study programmes provide an effective academic progression to the development of a student’s personal and professional dream in the world of business and hospitality.

The Certificate Programme in Management and Leadership for Business and Hospitality, which is accredited by CTH, has a duration of 3 months. Upon successfully finishing the course and obtaining the Certificate, students will hold a formally recognised qualification and be well prepared to become an effective contributor in a high performing management team within the hospitality sector, placing themselves in an excellent position for further career progression and promotion.