About Istituto Marangoni

The perfect fit: designers with marketing acumen and communication flair. This dynamic course combines creative and technical fashion design skills with an in-depth knowledge of marketing, communications, and business for the fashion industry, providing participants with both design and production skills, and relevant market information. Step into the fashion industry from both a creative and business perspective. 

Possible career paths:

• Menswear/womenswear designer
• Studio director
• Product manager
• Distribution manager
• Brand developer
• Marketing manager

The perfect fit: designers with marketing acumen and communication flair. This dynamic course combines creative and technical fashion design skills with an in-depth knowledge of marketing, communications, and business for the fashion industry, providing participants with both design and production skills, and relevant market information. Step into the fashion industry from both a creative and business perspective. 

Possible career paths:

• Menswear/womenswear designer
• Studio director
• Product manager
• Distribution manager
• Brand developer
• Marketing manager

Today’s fashion designers are catalysts of creativity, forming new trends, responding to consumer demands, industry developments and new technology, from initial design right through to the finished garment. Nurturing original style, this full time course trains highly skilled designers for the engaging fashion industry. Participants learn how to create collections from an accurate analysis of the market, the trends, materials and fabrics, as well as translating ideas and inspiration derived from any form, concept, or art, or simply from their own experiences, successfully combining a personal vision with industry needs, or brand design strategies. 

Possible career paths:

• Fashion designer
• Fashion illustrator
• Pattern maker
• Trend forecaster/coolhunter
• Costume designer

Become fully qualified in the latest fashion and accessories design techniques and expand your career options. Covering clothing and accessories design, these three-year full-time courses encourage individual style and creativity, while also offering the chance to become multi-skilled fashion designers. Participants begin by studying the language of ready-to-wear, progressing through all stages of the design process including hand sketching, fashion illustration and digital design, pattern making, pattern cutting and construction, right through to the finished garment or product.

Possible career paths:

• Fashion designer
• Accessories designer
• Fashion illustrator
• Product manager
• Trend forecaster/coolhunter

The luxury accessories industry has evolved from humble beginnings in producing functional add-ons, to the elevated status it has today: turning bags, shoes, belts and small leather goods into new iconic objects of desire. Accessories embellish fashion, and the fashion business recognises the embellishment, beauty and fame of accessories ‘Made in Italy’. Bridging creativity and business worlds, this course prepares specialised ‘sought after’ design and product management profiles. 

Possible career paths:

• Accessories/handbags designer
• Fashion illustrator
• Product manager
• Collection manager

Explore the specific design features, history and the evolution of the booming menswear industry. This 9 month course is for individuals looking to gain advance skills in menswear collection design, together with industry preparation in order to become experts in managing and developing innovative designs for a fashion brand, or individual collection in this fast growing field of apparel. 

Possible career paths:

• Menswear fashion designer
• Fashion illustrator
• Creative director
• Textile designer
• Fashion consultant
• Trend researcher/forecaster

The postgraduate programme Fashion Design Womenswear has consistently equipped participants with the creative skills and professionalism demanded by the global fashion system, with outstanding links to industry and a high number of alumni successfully placed in major fashion and luxury brands or running their own fashion labels. 

Possible career paths:

• Fashion designer
• Fashion illustrator
• Creative director
• Textile designer
• Fashion consultant
• Trend researcher/forecaster

This course aims to bring together two worlds that seemed so distant until a few years ago, while keeping in the foreground the Italian-ness as well as the most up-to-date professional skills that distinguish the creative approach of Istituto Marangoni. With a well-balanced mix of cutting-edge subjects, methodologies and innovative technologies, students fully immerse in the design process for sportswear collections - 3D Pattern cutting and production planning. Furthermore, they are introduced to the future of fashion through the experience of Virtual Catwalks, while keeping sustainability at the outmost level of attention. In addition, participants acquire the skills needed to design comfort-wear as well as garments with stretch and elasticated materials, and get familiar with new interpretations and fabric manipulation techniques.

Possible career paths:

• Fashion/Activewear designer
• 3D Sport and Active product developer
• Textile designer for sportswear
• Trend researcher/forecaster
• Digital 3D illustrator

This dynamic course cultivates the design creativity, individual style and personal vision of participants while they respond to the rapidly evolving landscape of fashion through a series of project-based activities that reflect different aspects of industry practice. In this way, participants are challenged to develop their thinking about fashion – what it is and what it can become – to realise their full potential, while gaining advanced fashion design skills together with industry preparation. Participants graduate with an understanding of their unique identity as designers and of their position in the fashion industry based on market intelligence.  

Fashion Design Womenswear The course provides participants with an understanding of womenswear and how it has changed in contemporary society. The impact of contemporary design is addressed and questioned by challenging tradition, looking at women’s empowerment and self-awareness, while inspiring creative flair. Participants are encouraged to launch contemporary challenges, share innovative ideas and inspire new trends.  

Possible career paths:

• Fashion designer
• Fashion illustrator
• Creative director
• Fashion consultant
• Trend researcher/forecaster

Working on a limited time frame, this intensive fashion course provides the key technical and theoretical concepts related to fashion design and the fashion industry, looking at womenswear, menswear and accessories design, as well as an introduction to the study of materials and fabrics, and research applied to the individual design process. From freehand drawing techniques and the basics of clothing manufacture, participants quickly progress onto more technical aspects of fashion design such as fabric analysis, garment structure, and an introduction to manufacturing and production.

• Fashion designer
• Textile designer
• Fashion illustrator
• Fashion colourist
• Pattern maker
• Fashion consultant

This full-time course is a strategic and market-oriented blend of the main perspectives in fashion business;covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, buying, retail operations management and global distribution channels. 

Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance. 

Possible career paths:

• Marketing Manager
• Communication Manager
• Buyer
• Merchandiser
• Commercial Director

Specialise in fashion buying and decide what’s in store next season. Professional fashion buyers know how to select a balanced combination of products and brands that fully satisfy company sales targets, consumer demands, and market needs, planning and following strategic buying processes that are essential when taking a collection from the design showroom to the store. This three-year full-time course forms business professionals with core fashion buying skills covering all sectors of the fashion and luxury markets. 

Possible career paths:

• Fashion buyer
• Product manager
• Retail manager
• Project manager
• Distribution manager
• Operations & logistics manager

The postgraduate programme Fashion Design Womenswear has consistently equipped participants with the creative skills and professionalism demanded by the global fashion system, with outstanding links to industry and a high number of alumni successfully placed in major fashion and luxury brands or running their own fashion labels. 

Possible career paths:

• Fashion designer
• Fashion illustrator
• Creative director
• Textile designer
• Fashion consultant
• Trend researcher/forecaster

Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management and global distribution channels. 

Possible career paths:

• Retail manager
• Business developer
• Commercial director
• Project manager
• Operations manager

In a media-dominated world, being able to communicate and connect with consumers and engage them through different media techniques or digital channels is one of the most sought after and relevant skills in the fashion, luxury and creative industries.

The digital communication landscape has captured the interest and imagination of hundreds of millions of people.

In the last few years and in the current post Covid scenario digital and social media have been questioning how we view connectivity, luxury, communications, news, relationships, advertisement and entertainment. This three-year full-time course provides a broad education into cultural, creative and social fashion business contexts along with contemporary communication channels, including online tools, with video, fashion films, printed and digital media using images and copy, together with the most innovative technologies, to create and enhance business communication strategies specifically for the fashion and luxury markets. 

Students will be encouraged to grow and show their imagination, to communicate with others and to find connection, communication and engagement. They will take advantage of a multimedia approach, learn how to use various strategies, including social media, video and content management, to help you improve communication efficiency in the modern age.

Possible career paths:

• Digital marketing manager
• Media planner/media manager
• Communication manager/director
• Marketing manager
• Multimedia content designer
• Social media editor/manager

Starting up a new business and developing new commercial ideas are what all top managers experience at some point in their career. With a solid base in three main areas: fashion business, fashion marketing & communication, and fashion law, a professionally planned start-up is a sure step to success. 

Possible career paths:

• Fashion business manager
• Product manager
• Entrepreneur
• Project manager
• Strategic planner
• Brand manager
• Business consultant

Product managers look to the future. They turn ideas and design concepts into reality, converting creativity into a valid commercial proposal. Product management brings together the work of the design studio, pattern cutting and production departments, ensuring a fashion collection achieves the required style, production standards, price points, delivery dates and points of sale. This 9 months postgraduate level Fashion Product Management course trains participants in advanced production processes and product management skills, analysing the marketing strategies and production methods necessary to create a successful fashion collection. Participants learn how to respond to trends and consumer demands, and put together a collection of products that are innovative in style, production methods and process.

Possible career paths:

• Product manager
• Garment technologist
• Fabric buyer
• R&D fabric manager
• Range planner
• Supply manager

Learn how to put together a successful collection range – from the design showroom to the store; the fashion buyer decides what will be on sale next season. They plan the purchasing of seasonal items, identify upcoming trends and choose the right product and brand mix. Fashion buyers are the main drivers in the global fashion retail industry, a pivotal area and influential role in any successful fashion business. At postgraduate level participants will have previous undergraduate level studies in economics, marketing, fashion design with marketing or similar, or proven work experience completing the course with highly specialised skills in fashion buying.

Possible career paths:

• Fashion buyer
• Visual merchandiser
• Product manager
• Brand manager
• CRM strategist
• Logistics & retail manager

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

Possible career paths:

• Communication Manager
• Brand strategist
• Brand Manager
• Operations manager
• Retail supervisor
• Merchandiser
• Business Analyst
• Digital Marketing Manager

The strategic development of the Fashion Business is linked to the capability of understanding tech-savy and nomad customers, global citizens of an omnichannel world. The professionals of the future must be familiar with a very broad aspects of the external environment like VR, AR or circular economy but also be very pragmatic in the approach, implementing and reacting real time with appropriate digital marketing campaigns.

Possible career paths:

• Digital Marketing Specialist
• Business Analyst & CRM
• Digital Project Manager
• Digital PR or Event specialist
• Digital merchandiser

During the course, participants have the chance to investigate the most innovative and recent technologies, as well as new approaches and their application on the customer experience. The main objective is to train future managers, so that they can drive digital revolution and the challenges companies will have to face in the near future in global markets. 

Possible career paths:

• Omnichannel buyer
• Cross-channel merchandiser
• Digital retail specialist
• E-commerce specialist
• Retail operation & data scientist

Promoting what is fashionable and making products desirable in a digital and sustainable conscious environment is the work of the fashion promotion and communications expert. Fashion digital communication specialists define and implement advertising campaigns and organise promotional activities through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize and manage presentations, events, editorial plans for social media, fashion shows, exhibitions, public relations activities, prepare editorial plans for social media and actively uses influencer and content marketing.

Possible career paths:

• Social media and digital PR specialist
• Event specialist
• Content creator
• Communication specialist
• PR and digital PR
• Press Officer

Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. For those with limited time available, the Fashion Business & Digital Marketing course provides the technical and theoretical concepts related to digital marketing for fashion.

Participants discover how companies determine the best strategies to optimise economic, production, distribution and digital aspects of the brand, and are introduced to the main indicators for measuring financial performance. They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high-profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to omni-channel distribution is a complex operation working in collaboration with design, production and sales teams.

Possible career paths:

• Fashion marketing manager
• Social media manager
• Fashion merchandiser
• Fashion communication manager
• Fashion omni-channel manager

The aim of the Master in Digital Art Direction is to train - and integrate in the world of employment - digital art directors capable of managing integrated communication projects, that is, communication professionals who by sensitivity and cultural background are able to represent a virtuous connection between the world of traditional communication, linked to the field of advertising agencies, and that of agencies specialized in the use of digital media. The Master in Digital Art Direction will be developed with the collaboration of McCann Italy - one of the most important communication agencies in the world - which will not only help train the participants in the master, but will provide them with the opportunity to experience directly the dynamics and working methods of a large agency.

Possible career paths:

• Advertising
• Web Agency
• Branding and Corporate world
• Entertainment and event industry
• Digital communication
• Publishing

Todays graphic designers not only work with technical image, they consider the look and feel of the design, they understand the message they need to communicate and their audience; visual designers take on a 360° view of the creative design process. This three year course investigates visual design communication by working on innovative ideas in graphic design and new media for all fields of the creative industries. Studying a complex mix of technical design skills covering the most important digital software, drawing and design elements of typography and lettering, colour, print, layout composition and visual hierarchy, packaging and signage, participants also tackle the theories of perception and Gestalt, contemporary realities and sociocultural scenarios, creating meaningful designs in a technological and emotionally charged world. They learn how to communicate through visual language and storytelling, including video and new media (web design, blog, social platforms), focusing on visual communication as a strategic lever; creating a new approach in brand identity, sequential imaging in advertising, or innovative ideas in publishing and online magazines. By studying marketing strategies, communication methodology, cultural anthropology and the techniques of media, participants learn how to give a balanced and functional voice to a company, product, or service, applying creative solutions to marketing concepts in order to sell or promote products or ideas through design.

They understand the importance of researching and selecting a unique and distinguishing style for different clients and brands in order to uphold brand identity and communicate a message. The study of video, animation, interaction and motion graphics is fundamental in today’s contemporary visual arena. Video is a powerful tool that can transform the aesthetic codes of companies or brands, creating a strong visual identity determining the success of a product or service, expanding the brand influence and focalising its position in the marketplace or in society. Participants experience ‘real world’ project development in a professional setting collaborating in industry projects with companies looking for original and innovative contributions. Throughout the project they receive feedback and guidance, while communication skills provide a professional approach in the negotiation and presentation of ideas to companies and new clients. A final graduation showcase event gives participants the opportunity to exhibit their work and network with important industry players and journalists, completing their final year with the skills to begin a successful career in visual design. 

Possible career paths:

• Graphic designer for publishing (editorial)
• Graphic designer for packaging and branding
• Art director for advertising agencies
• Visual designer for exhibit and corporate design
• Visual designer for digital, interactive, web communication

Product design, project methodology and the added value of ‘Italianness’. This 15-month course (London) (including placement) is for individuals looking for advanced design skills, and an in-depth knowledge of the furniture and contemporary product design industry, becoming experts in managing and developing professional design projects. Participants learn how to integrate creativity with an extensive knowledge of materials, studying their properties and technical features alongside the application of new technologies.

Possible career paths:

• Furniture designer
• Product designer
• Product development manager
• Concept designer.

Design collections for the international jewellery industry with the added value of ‘Made in Italy’ expertise and style. This 15-month course (London) or 9-month course (Milano/Firenze) (including placement) is for individuals looking for advanced design skills, together with industry preparation, forming experts in the design and development of modern and fine jewellery for the luxury industry. At postgraduate level participants will already have experience in design in order to successfully follow the course structure based around illustration and technical drawing, design experimentation, jewellery collection building and project development. 

Possible career paths:

• Jewellery designer
• Product manager
• Collection manager
• Illustrator

This unique postgraduate level course encourages and nurtures the participants’ strategic thinking, with the objective of educating multidisciplinary profiles capable of working in different areas of the design environment.

In each of the three terms, students will engage in a strategic research projects developed under the supervision of a long-experienced art director and in partnership with an Italian design brand. They will have the opportunity to fully explore and adapt to different management models and processes, in order to gain a greater understanding of operational issues, at the same time learning how to develop and apply innovative and creative management solutions to design-based projects, while focusing on different aspects of business, design, and strategic innovation.

Possible career paths:

• Design/Brand Manager
• Art Director
• Strategic Communication Specialist
• Store/Showroom Manager
• Strategic Design Consultant

This course is designed for students wanting to acquire advanced skills in furniture and product design in order to become professionals able to combine creativity with innovation using a Made in Italy approach. Characterised by Italy’s famed emphasis on research and innovation, this course provides students with a unique strategic ability to interpret socio-cultural developments through aesthetic research and experimentation with new technologies, in order to produce elegant, highly functional designs. 

Possible career paths:

• Furniture designer
• Product designer
• Product development manager
• Design director
• CMF expert for product design

Both furniture and industrial product design overlap with many creative fields including crafts, fashion, art, and interior design. Product designers understand where these areas meet, making use of contemporary influences and appropriate methods in their own creative process, designing luxury furniture, bespoke one-off items, or products for industrial design and commercialisation. This three year course covers a mix of applied manual, technical and digital design skills (technical drawing, 3D modelling, visualisation and prototype development), combined with a holistic approach in the journey towards design project development; working individually and in teams nurturing and developing creative talent in design processes, methods and final product realisation. Participants learn how to effectively apply research methods to the development of product design proposals. They acquire knowledge of the basic principles of industrial processes and organisation, and gain expertise of material properties learning how to exploit and employ existing or new materials effectively and in innovative ways. Particular attention is given to product sustainability, ergonomics and user awareness, together with preparation in design language and communication, providing a professional approach in the planning, negotiation and presentation of ideas.

The history and evolution of product design takes a look at the discipline in different cultural and theoretical contexts, together with a focus on ‘italianness’: Italian craftsmanship, design and style, admired globally in the luxury furniture and product design industries, and showcased at the most important annual event in the international furniture design calendar, the ‘Salone del Mobile’ exhibition in Milano, Italy. Participants research and evaluate past and current trends and design identity, and engage in market research, being able to respond to their own individual style, combined with industry needs, project briefs, brand image strategies, or specific client requests. Creativity and independent thinking is encouraged throughout the course and participants experiment and test their design skills and competences in an industry-driven project in partnership with a leading company, while additional networking opportunities are offered during the final graduation event, showcasing forward-thinking designs for this exciting, challenging and innovative industry. This course forms the base of all three-year product design study pathways. With product design as the core subject, participants select from different pathways to specialise in a chosen area of interest, responding to individual creative flair and passion. 

Possible career paths:

• Product designer
• Product development manager
• Design director
• System designer
• Concept designer

Interpret space and enhance the way we live today using colour, layout, acoustics, lighting, furniture and fabrics. Interior designers plan responding to the ‘identity’ of the given space, as well as taking on-board demands of physical wellbeing, and performance needs of the space in question. This three year course covers a complex mix of technical design skills (CAD), combined with a contemporary approach, learning how to create a story evoking both style and mood in the main areas of contemporary lifestyle interiors: residential, commercial, retail, public spaces, and exhibition design. 

Possible career paths:

• Interior designer
• Interiors for editorial/publishing
• Showroom management
• Consultant for exhibitions/installations
• Set designer

Furnishings, fabrics, textures and colours, experts in designing and translating style for living space or luxury residences work with all aspects of interior design, while positively managing client relations throughout the design project.

Possible career paths:

• Collection development manager
• Interior designer
• Illustrator
• Materials researcher/trend forecaster

With a passion for style, and a creative mind and full of visual ideas, participants learn how to recognise, reinvent and define image for a garment, a product or brand. With recognized top level instruction they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image and restyling proposals, in social media and visual merchandising, as well as in music videos, TV and movies. 

Possible career paths:

• Fashion Stylist
• Creative director
• Art director
• Image consultant
• Personal stylist
• Wardrobe consultant
• Personal shopper

Fashion visual merchandising is the ‘art’ of presenting products in both physical and digital retail stores and environments, in order to attract, engage, and sell to the fashion consumer. Participants fully understand the role and responsibilities of the visual merchandiser and fashion stylist through an in-depth study of the fashion retail market, looking at all types of retailing, brand positioning and the Omni channels of communication and selling, as well as creative techniques and new practices employed within the industry. 

Possible career paths:

• Visual merchandiser
• Display designer
• Fashion stylist
• Creative team: retail
• Creative/art director
• Fashion business entrepreneur

Planning an interior space means creating a story of styles, moods, colour and light, reflecting contemporary lifestyle living, or interpreting a theme from a given design brief. For those with limited time available, this course provides the technical and theoretical concepts related to interior spaces, looking at the methodologies in developing a concept, and the applicable representation techniques of an interior design project. Participants begin looking at various interior styles for domestic space, including the impact of furnishings, materials and fabrics, patterns, colours and shades, progressing onto more complex projects in commercial retail, and leisure spaces (e.g. restaurants, bars, leisure clubs). They understand how to introduce the concept and vision of a luxury brand in their designs and analyse various design trends, different furniture styles and the concepts of scale and proportion. With an introduction to technical drawing skills (CAD) and freehand sketching techniques participants are able to demonstrate perspective in design proposals, and prepare project layouts. They learn how to evaluate and prepare interior colour charts and manage their own sketchbook of research and moodboards. As well as key design skills, successful interior designers respond to the ‘identity’ of a space. They work toward producing ‘sensations’, taking on-board demands of physical wellbeing and performance needs of the space in question. Participants investigate the relationship between location, building, design and space researching and analysing their influences on emotions combined with functionality. Key historical moments in interior design further assist creative thinking, and development of their own individual style and ‘signature’ in a design proposal. Throughout the course focus is given to the needs and creativity of interiors specific to the dynamic and competitive world of fashion and luxury.

The Master Interior Design is divided in two semesters.  At the end of the first semester, students have the opportunity to deepen and refine their formative experience by choosing one of the two separate Pathways: Interior Design and Contract Design.

During the first semester, in common for all the proposed Pathways, they will acquire essential skills and project management techniques, with a special focus on the most relevant aspects of planning an interior design, along with classes dedicated to lighting design as well as upholstery materials and fabrics, all of which considered essential notions to successfully manage an interior design project.

Furthermore, research methods are key in the initial approach and analysis of international trends, supported also by the acquired notions in the history of interiors. The technical planning representation and the project visual identity is also essential and aided by specific design software learning.

Possible career paths:

• Project designer
• Interior Designer
• Retail Designer
• Manager in Interior Design Showroom
• Contract Department Manager
• Contract Manager for Hotellerie industry
• Art Director
• Product Manager
• 
  

Become a master in décor for the fashion, luxury and creative industries. This 9-month course is for individuals looking to gain an in-depth knowledge of fabrics, understanding the significant ‘reappearance’ of textiles and furnishings in the luxury industry through important developments in materials and technology. At postgraduate level participants will already have experience in design or textiles in order to successfully follow the course components in creative research, new technology and fabrics, and professional surface design project development, together with a final design portfolio collection that responds to the concept of luxury.

Possible career paths:

• Textile/materials designer
• Pattern maker
• Style consultant
• Trend researcher/forecaster

This 9-month course in Milano or Florence school trains participants to become visual image experts, with advanced skills development in subjects such as: fashion styling and fashion video knowledge, digital fashion editorials for both offline and online media and social platforms. Through technical experimentation, cultural content and creative research, the course analyzes how to reflect the dynamics of images within the fashion trend system, through photography, animation and video-moods.

Possible career paths:

• New image maker
• Fashion stylist
• Art/Creative director
• Fashion Animation consultant
• Creative media director
• Storytelling consultant

This dynamic intensive course trains participants on essential technical and theoretical aspects related to the development of creative content for fashion (photography, video, styling and art direction). For those with limited time available, this course focuses on visual communication investigating the many different aspects of fashion styling, using images and multimedia contents to persuade, inspire, and create an emotional response.

The work of a fashion stylist must be both strategic and creative: attentive to the historical context and culture of fashion, to current trends and developments in the industry, and yet still remaining consistent with a client’s brief or brand identity.

Possible career paths:

• Fashion Stylist
• Digital Content Manager
• Art Director
• Fashion Photographer
• Social Media Director

These short courses invite participants into the world of Interior Design, and to the latest trends, and challenges, that designers face in contemporary interior and home collection design. The course is structured so that participants can learn the necessary skills required to define a basic interior design project and represent it visually, as well as considering new factors in design today, such as design wellbeing; the use, and influence, of complementary styles, colours and lighting effects in interior space. Lessons include an introduction to design software including, Photoshop, Indesign, AutoCad, 3D Studio Max, design history and culture, and the basics of researching, interpreting and developing an interior design project. The overall aim of the course is to understand the key skills and software used to translate ideas into a basic digital and technical representation of an interior design space, with supporting creative research materials.  

Online Course :

This online course concentrates in more depth on the digital representation of a project layout, as well as the development of both the conceptual and design process for an assigned interior project. Participants learn how to represent the story of their project through a basic layout, supported with emotional and technical contents. An introduction to perspective sketching together with digital Lighting Design solutions recreating light atmosphere allow the visualisation of the proposed interiors. Online seminars with professionals from the industry further enhance the online learning experience.

Learn how to design a product using digital tools. This short course introduces participants to the key processes and tools used in product design, as well as providing them with a first-hand experience of Italian design culture. Participants will discover the main 2D and 3D software tools employed in product design studios and will be guided through the key phases in the creation of a basic product design proposal, from research and conceptualisation to form definition and material specification. During the course participants will be encouraged to experiment with creativity, visualise their ideas physically, and test their proposed design solutions with sketch models and basic prototypes. Further investigation and study of contemporary product designs will be provided through seminars on manufacturing processes and materials as well as ‘Made in Italy’ as a brand and its impact in the industry. Participants will gain key skills and the ability to use software tools to translate ideas into basic product proposals supported by technical and creative materials.

Online Option:

This online course concentrates on the digital representation of product design, as well as the development of both the conceptual and design processes for a personal product proposal. Together with an introduction to product brands, marketing and trends, participants will bring together the digital work done in the first two weeks with lessons focused on how to make sketch models (digital/hand sketching). Besides, it will be shown how to make simple prototypes as part of the design and feasibility testing process. Via online sessions, participants will be supported in the development of a personal product proposal and the making of a final project presentation, accompanied by basic technical and creative materials. Online seminars with professionals from the industry will complete their online learning experience.

The course explores the exciting world of digital communication and graphic design by exploring new creative digital media content, and the evolution of image processing. Participants are introduced to essential graphic techniques and processes needed to develop digital content; from creative research and idea development, to understanding key notions in the final layout of an image, or digital medium. Throughout the course participants will be introduced to basic functions of the Adobe Creative Suite CC software covering practical lessons on image editing techniques, theoretical photography, practical tools for the application of vector graphics used in different contexts of visual communication, and the fundamentals of layout design and type usage in editorial graphics. In parallel to practical graphic design activities, theoretical introductory lectures will be held on web and app design, with a focus on the key notions of UX design and UI design. Further study is supported by seminars focusing on key trends redefining the contemporary visual culture and communication in the fashion and luxury sector, where digital contents dominate.

Online Course:

This online course concentrates on the digital representation and communication of ideas, as well the application of digital software tools for an individual product proposal. Participants will be supported in the development of their own simple editorial project and visual presentation of supporting creative materials. At the end of the course participants will also have the opportunity to create a basic mobile app, using XD Adobe, a software that assists in creating designs for websites, mobile apps, voice interfaces, and games. Online seminars with professionals from the industry further enhance the online learning experience.

The digital approach embraces the new vision of interior spaces, designed according to the background needed in social media events and is aimed at new generations, shaping Interior Design visualizer.

The course participants will acquire the technical skills necessary to define virtual scenarios with a strong stylistic and aesthetic component, aimed at creating digital environments for video conferences and social content. Participants will be supported by professionals in creating the study of compositions for interior spaces in which to analyze atmospheres consistent with the assigned concept, design virtual design products, through the use of targeted software. The course includes a practical experience in which to experiment and capture the potential of technology to virtually express new architectural formats, excluding the limits of real space and creating scenarios and digital products to contextualize in interiors in response to the social media market.

LEARNING FOCUS:

• Digital Scenario
• 3D Virtual Modelling
• Post-Editing
• Visual Narrative
• Speculative Aesthetics

The course is aimed at professionals interested in acquiring the necessary updating to implement their background as Architects or Interior Designers.

The planning ability has always been required to know how to read current reality through in-depth analysis: to think in the present, but at the same time to try to do something more; to be ahead of the times, to foresee changes in lifestyles, to determine their trends and to develop projects for the imminent future.

During this short course participants have a chance to discover the new trend in different field, the new direction in innovative technologies, with a virtual approach.

Once the pandemic ends, we expect that some implications will be long lasting. Industry experts inspire participants to challenge the traditional definition of short-term accommodation and everyday living, as well as in discovering the ‘influence’ of local design excellence with a special guest lecture by Giulio Cappellini; looking into the impact of Italian creativity in Design.

During the course participants have the opportunity to interact with professionals from different fields.

LEARNING FOCUS:

• Contemporary Design Trends
• New Interior Panorama
• Reality of Historical Companies
• Digital Evolutions System

This short course aims at providing participants with the knowledge, methodology, and skills in the use of 3D software tools for the creation of jewels characterized by a digital aesthetic.

Participants learn to conceive, design, and make jewellery pieces with a strong futuristic look. Besides, the jewels they make will be designed to be suitable for 3D printing manufacturing. They learn how to combine a strongly-contemporary attitude in design with digital technological content through the use of new technologies.

LEARNING FOCUS:

• Transformation of Visual Culture due to Digital Tools
• New Design Languages enabled by the employment of 3D Software
• Jewelry Design Methodology applied to a Digital Project
• 3D Manufacturing for Jewelry Design
• Exploring New Scenarios through Speculative Aesthetics

The course in Video Editing for Social Media is aimed at training participants’ skills in shooting and editing professional and engaging video contents earmarked for the different social media channels, by taking advantage of only their smartphones and embedded applications.

Mobile video consumption rises by +100% every year, with nearly 40% of free digital time spent by people watching videos. Given this emerging scenario, participants will learn how to conceive polished and professional short-form content and stunning videos able to create engagement. They will gain confidence with video editing, motion graphics and the latest -and coolest- visual effects, therefore developing their capability to combine in an original way art direction, copy writing and effective video storytelling.  They will also discover key notions of a social media content strategy, creating valuable posts that align with given goals and distributing them on the right platforms. 

LEARNING FOCUS:

• Content creation
• Video Editing and Post-Production
• Insightful copy writing and creative storytelling
• Social Media Content Strategy
• Personal Branding

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to design programmes, useful when considering more intensive study, or for future career path development.

This short course will guide participants through the latest fashionable trends in contemporary interior design. It encompasses the definition of a style through an interior design scenario, helping participants to improve their aesthetic sense and skills in décor. This course will challenge participants’ ability to interpret the world of interiors and home collection, their use of complementary styles, colours and lighting effects via a vocational approach to learning.

On successful completion of the course, students will be able to:

• Interpret an inspirational theme for a design project;
• Develop basic interior design skills;
• Define materials, colours, lighting for an interior project considering new trends;
• Translate concept into the interior space.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to design programmes, useful when considering more intensive study, or for future career path development.

This exciting short course explores the contemporary design field. The lifestyle and client demands of today’s market signify a greater need for products that serve a specific function but which are, at the same time, aesthetically seductive and contemporary in feel. This course gives participants insight into and experience of what product design is today, offering an overview of the stages and activities involved. They will have the opportunity to understand the main processes of a new product from concept design through to manufacturing, prototyping and marketing. This course will allow the participants to gain ability and knowledge of how to transform an idea into a product.

Week 1:  Milano is an international centre of design and each year the world gravitates towards the anticipated events of the Salone del Mobile and Fuori Salone. An examination of the latest products presented in the past Milan Design Week will be the starting point for the participants to gain a familiarity with the importance of Made in Italy, its language and context. The culture of design is, however, a global phenomenon, and the course also aims to inform participants of other aesthetic design languages that inform and influence the contemporary landscape of design. The course introduces participants to an approach of critical analysis of international design, in order to support professional activities in the design field or simply to satisfy the curiosity about the way we live and how designers work today.

Week 2:  The participants will be introduced to the beginning stages of the design process through the techniques and practical methods commonly used in design research. Participants will learn how to structure and analyse a design brief, identify the needs of end-users, and create a product proposal. Participants will begin the creative design process by analyizing existing conditions and products that will form the foundation of their concepts and then will proceed to understanding the development phase.

Week 3:  The final week looks at the development and definition of the concept design of the product. Analysis of the main stages of the design process as well as production criteria and considerations will be addressed. This deepens understanding of the activities necessary to define a number of different viable conceptual schemes that meet the needs of the product. Participants will also be able to identify appropriate manufacturing processes and materials to their own designs.  

LEARNING FOCUS:

• Product design process
• Project methodology
• Functional and aesthetic features
• Brief analysis
• From concept to development
• Conceptual modelling
• Presentation skills
• Designer as a professional

This course provides essential knowledge of digital graphic techniques, demonstrating the processes needed to develop graphic contents at a professional level, from the idea to the final layout. Through the learning and applications of basic functions of the Adobe Creative suite CC software participants will carry out a series of digital graphics contents. The course explores the world of digital communication through the analysis of the new ways of using graphic content and the evolution of publishing in the digital age. In the communication sector, where digital contents dominate, graphic design is increasingly important. Graphic design skills are also essential for the new online communication professions and job opportunities.

Week 1:  The first week of the course provides participants with digital graphics basics in order to develop and present their ideas. Using the software Adobe Photoshop CC, participants will learn key skills to represent their projects. Adobe Photoshop CC will be presented as a tool for processing images, from composition to selection, export and printing. In addition to practical lessons on image editing techniques, theoretical photography lessons will also be held, where the impact of technologies and new media in the production of digital images will be explored. Workshop: participants will choose a theme on which they will create a basic mood board using specific tools.

Week 2:  In the second week, the course basic theoretical and practical tools for the application of vector graphics used in different contexts of visual communication will be presented. During the practical lessons, the participants will create a series of pictograms/ideograms to be applied in different visual contexts. As part of the design approach, several case studies will be analysed, allowing participants to understand the interrelation between design techniques, synthesis, graphic style and visual coherence. The tools used are Adobe Creative Suite CC software in particular Illustrator, specific software for vector graphics and illustration. Workshop: participants will choose a theme and will represent it through a project of fundamental vector graphics.

Week 3:  The third week of the course presents the basic theoretical and practical tools to understand the fundamentals of layout design and type usage. Furthermore, participants will learn how to design a multipage layout, the use of grid systems and visual hierarchies through the realization of a simple editorial project. In parallel to the practical activities, theoretical introductory lectures will be held on web design, with a focus on aspects of UX design and UI design. Participants will be introduced to and explore how to develop work with Adobe InDesign, a professional software used in the graphic industry. Workshop: participants will develop a simple ebook editorial project fo new digital media.

LEARNING FOCUS:

• Graphic Design
• Vector Graphic
• Editorial Graphic
• Photoshop
• Illustrator
• InDesign
• Introduction to Web design
• Photography

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

Learn some of the key marketing and communication strategies for international ‘high-end’ consumers in the luxury fashion and design industries. On this course participants discover how companies determine the best marketing strategies of luxury brands and products by understanding the power of communication, the seduction of the brand, and the creation of ‘aspirational desire’ necessary to successfully market to consumers of luxury.

Week 1: Participants begin by looking at the role and responsibilities of the Marketing Manager of top luxury companies, learning how they optimise economic, distribution, and production aspects of luxury products through successful communication and digital marketing methods. The course looks at how luxury companies communicate to the target audience, as well as communicate brand awareness above and beyond their target group.

Week 2: The course moves quickly onto fashion advertising, public relations and visual display in both traditional and online media, giving participants key tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating a luxury brand image. The impact of social media has changed the face of communication and participants will also evaluate the impact of new media and viral platforms – key to the success of luxury brands today.

Week 3: Further research into the history of luxury in fashion and design, the influence of the contemporary fashion panorama on style concepts, and current issues in sustainability are also crucial to maintaining and promoting luxury to consumers; a unique target audience, fully in tune with economic and sustainable issues, influences from the latest fashion trends, as well as cultural and social trends. At the end of the course participants will be able to evaluate and propose action in marketing plans in order to turn luxury services and goods into new iconic objects of prestige and desire.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

This dynamic short course focuses on the analysis of image and the development of style. From the definition of fashion moods to the importance of accessories, participants will evaluate aspects related to traits of the body and learn how to enhance and complement physical characteristics. They will work on the development of an individual style through the construction of a ‘total look’ and capture it for a photo shoot via a vocational learning approach.

Week 1 Style overview: participants study and explore key periods in history that represent past, present styles, future fashion trends and the elements that characterize and influence them. In order to fully understand the role of the stylist, participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury, as well as conducting iconographic research.

Week 2 Personal identity: participants evaluate the different types of human faces and bodies and are introduced to the skills and techniques used to enhance particular physical features such as hairstyling and make-up. They will gain an understanding of the fundamental elements used to dictate a style (i.e. the importance of colour, silhouette, accessories and their combination) and key notions in photo shoot planning and narrative.

Week 3 Style definition: participants will bring together their experience and work undertaken during the previous weeks to define, develop and present a particular style ready for a photo shoot, collating and editing their work for presentation and review in an individual stylist portfolio or style book.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

Due to globalisation, fashion brands and fashion products aim to meet the desires and requests of consumers on a worldwide scale. Meanwhile, local and subcultural trends are constantly emerging, creating a knock-on effect to change what is ‘fashionable’, or directly influencing sales of the most ‘desirable’ fashion products. This short course in trend forecasting looks at the interaction of shifts in fashion, consumer lifestyle and culture, and some of the key methods used to perceive upcoming trends, and predict what consumers are willing to buy several seasons ahead of time. Participants are shown forecasting skills, and discover how to contextualise and interpret information to construct the basis of a trend preview: an assembling of work, and research, that goes beyond simple ‘fashion intuition’.

Week 1 The course begins with an introduction to two different types of forecasting; intuitive and predictive, the difference in both research techniques, and the companies that deliver such services. Analysing lifestyle is paramount for every trend forecaster and important to enhance participants understanding of the influence and power that trends have on fashion and design. During the week they will discover how high culture, popular culture, and subcultures influence key trends in fashion, in a variety of ways. At this point in the course they are also shown specific research skills, focusing primarily on where to locate source material and how to read current trends. 

Week 2 During the second week, participants will learn how to capture, analyse, interrogate and read their initial findings. They collate and present multimedia resource material into a trend story or basic trend preview concept, and are shown skills of extracting key colours, textures and silhouettes for themes in fashion design. At the end of the week participants will draw together a simple trend-forecasting package or ‘preview’ of related trends including for example, colour and fabric samples, silhouette and design detail ideas.  They present and ‘pitch’ their ideas to tutors and peers for additional feedback and a valuable exchange of their research and forecasting outcomes.

Istituto Marangoni preparatory level courses focus on personal enrichment and enjoyment aimed at young of 16-17 years old and aspiring creatives who may be considering university level study.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

This short course provides an introduction to the fundamentals of fashion design, how to formulate ideas and translate them into a visual representation. Participants will be introduced to key notions in the fashion design process, to basic drawing and illustration techniques, and the study of trends. The course also explores the role of the fashion designer with participants working on creative research for an individual design collection via a vocational learning approach.

Week 1: The start of the course introduces fashion drawing and design techniques followed by an analysis of the founding principles of developing a fashion collection including: silhouette, colour charts, fabrics and accessories, right through to the design and creation of outfits. Participants are then introduced to the silhouette, colour palettes, the appropriate use of fabrics, and the principle financial considerations of designing for fashion.

Week 2: Starting from creative research to foster personal inspiration, participants are guided to develop basic silhouettes and coordinate outfits with fabric and colour selection. The focus on trend research looks into its origins together with market relevance, and a brief analysis on how trends influence a contemporary collection.

Week 3: Based on inspiration linked to a selected theme, participants put together a basic fashion design collection supported by appropriate technical information, including colour charts, inspirational materials or mood board. Participants put into practice the acquired knowledge from the previous weeks and prepare a presentation of their work as a basic collection portfolio, to receive a final holistic critique.

Istituto Marangoni preparatory level courses focus on personal enrichment and enjoyment aimed at young of 16-17 years old and aspiring creatives who may be considering university level study.

T-shirt design is just one of the many essential skills in fashion design. Learning all about this exciting and fun area of the industry gives participants the opportunity to experiment, and quickly discover their own artistic flair and talent. The course also takes a look at what factors help make a successful piece of artwork, and how brands and individuals have gone on to produce iconic and award-winning t-shirt collections.

The 3-week course in t-shirt design starts with basic hand illustration skills, learning how to research and find creative input to create personal mood boards and sketch books. Design moves forward through embellishment options, paying attention to detailing and finishes, all-over repeats, abstract images, and the pros and cons of one-off designs. The fundamentals of Adobe Illustrator software introduces participants to the exciting world of digital design vs. hand rendering while understanding what makes a good t-shirt design, and the stories behind some of the most iconic designs of the past, further assist in the overall appreciation of this creative art form. Successful t-shirt designers also need to be aware of which materials to print on; for example using cotton or mixed blends, together with the main challenges in print production processes when considering colour, design, size, and any possible budget restrictions. Over the course of the 3 weeks, participants have the opportunity to develop their design and creative skills to produce an individual collection of t-shirt artwork ready for production.

Istituto Marangoni preparatory level courses focus on personal enrichment and enjoyment aimed at young and aspiring creatives who may be considering university level study. At this level of study there are no exams or assessments to worry about. Courses are specifically crafted for anyone interested in learning about design and creative processes, from the very basics, through to some of the more interesting and complex elements. No prior design or software skills are required.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

Learn some of the key marketing and communication strategies for international ‘high-end’ consumers in the luxury fashion and design industries. On this course participants discover how companies determine the best marketing strategies of luxury brands and products by understanding the power of communication, the seduction of the brand, and the creation of ‘aspirational desire’ necessary to successfully market to consumers of luxury.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

Connect to the exciting world of fashion online. This course looks at the influence and impact of social media and the phenomenon of fashion blogging within the fashion and luxury industries. Participants discover how fashion companies are integrating bloggers, influencers, and social media experts into their organisations, to promote brand visibility, and use social media’s interactive ‘user’ potential as a powerful means of communication. They will learn about the role of social media marketing, its influence on the relationship between brands and their customers and how communication has changed over time through social networks, online magazines, webinars, weblogs, social blogs, forums and wikis, to name just a few. The course provides an international overview of activity, traits and trends of a successful ‘fashion blog’.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

Learn some of the key marketing and communication strategies for international ‘high-end’ consumers in the luxury fashion and design industries. On this course participants discover how companies determine the best marketing strategies of luxury brands and products by understanding the power of communication, the seduction of the brand, and the creation of ‘aspirational desire’ necessary to successfully market to consumers of luxury.

The online courses offer participants the chance to study fashion entirely online.

These short courses focus on the exciting development of style and the analysis of image in fashion and luxury. Participants will be introduced to the world of styling and iconographic images; looking at styles defined from the past, present style interpretations, and new image and style trends. They will evaluate aspects related to traits of the body and learn how stylists enhance and complement physical characteristics. During the course they will be shown some of the ‘tools of the trade’ that top stylists use for fashion publications and photo shoots, and understand how style affects brands, image, and sales. Over the 4 weeks participants will work on the development of their own individual style through the construction of a ‘total look’ that will be developed through moodboards and creative research.

Online Course:

Online programmes focus on the digital application of fashion styling used daily by fashion stylists, and companies worldwide. Participants will be shown some of the key digital tools for styling work including, online trend research, digital moodboards, and basic image retouching and editing skills. Via an exciting mix of online classes, workshops and talks participants will be guided to define, develop and present digital images, collating and editing their work in an individual mini-digital portfolio or basic style-book of images.

The online courses offer participants the chance to study fashion with online lessons.

These short courses provide an introduction to the fundamentals of fashion design and the fascinating world of the designer. Through practical and theoretical lessons, participants are shown how to formulate convincing and creative ideas, and translate them into an effective visual representation. During the course they are introduced to key concepts in the fashion design process, from basic drawing and digital illustration techniques, to the study of trends, fabrics and materials, and new developments and expectations in fashion such as sustainability. At the end of the course participants will be able to put together their own basic fashion design collection, and provide supporting materials that demonstrate their creativity and design inspiration.

Online Option:

Online courses focus on the digital application of fashion used daily in companies worldwide. Via an exciting mix of online classes, workshops and talks participants will be shown the tools and digital materials used in researching, creating, and presenting fashion designs digitally. Participants will learn how to coordinate outfits using digital tools and finalise their own basic digital fashion design collection based on inspiration linked to a selected theme. All concepts and supporting materials will be illustrated and presented digitally throughout the course.

These short courses introduce participants to some of the key business, marketing and brand management skills for the dynamic fashion, luxury and life-style industries. With a special focus on emerging technologies and innovation, and the context and value of the ‘Made in Italy’ name, participants discover various business procedures and influencing factors relating to a variety fashion and luxury industries such as textiles, apparel, accessories, and jewelry. They will be introduced to some of the most important concepts of the business world such as the positioning of a collection and a brand, competitive analysis, and the development of sales strategies.  They will also discover key notions of fashion marketing and planning such as market research, basic finance, and marketing strategies.  The overall aim of the course is to provide a broad overview of the world of fashion business, while giving participants the chance to work on a basic structure for an individual marketing plan.

Online Course:

Being entirely online, this course focuses on the digital influence and impact on business today, Discussions move forward on the phenomena of digital influencers and the new challenges offered by emerging technology such as block-chain, big data management, face recognition, virtual reality, and augmented reality etc. Online seminars with professionals from the industry further enhance the online learning experience, and assist participants in focusing on key business notions for developing their own basic marketing plan.

Istituto Marangoni offers the exclusive opportunity to enroll to this 6-weeks online courses, to all potential participants, no matter where they are in the world. By attending this short course – with lessons delivered three days a week, in the late afternoon time slot – participants have the chance to start their learning of the basics of the most recent digital applications and tools that fashion companies and brands worldwide are adopting.

How the world of e-commerce has changed in the last ten years? Which are the ongoing transformations in consumer behaviour? What will be the future of retail for the fashion and luxury industries?

This short course adopts an omni-channel perspective to explore the current revolution in business-to-business and business-to-consumer distribution. Participants will have the opportunity to discover the impact of emerging technologies as augmented reality, artificial intelligence, 3D body scanning, chatbots, virtual assistances and face recognition on the shopping experiences, deepening the contaminations and synergies within different touchpoints and platforms.

Istituto Marangoni offers the exclusive opportunity to enroll to this 6-weeks online courses, to all potential participants, no matter where they are in the world. By attending this short course – with lessons delivered three days a week, in the late afternoon time slot – participants have the chance to start their learning of the basics of the most recent digital applications and tools that fashion companies and brands worldwide are adopting.

This course will give participants the opportunity to understand and grasp basic notions on how to operate infashion Digital marketing environment, and discover the professional and visibility opportunities offered in this arena. This course can be followed both by individuals interested in working in the field of fashion digital communication or by young professionals and communication managers, interested in acquiring a broad overview on how fashion organizations and brands are integrating these tools in their marketing and communication plans.

Istituto Marangoni offers the exclusive opportunity to enroll to this 6-weeks online courses, to all potential participants, no matter where they are in the world. By attending this short course – with lessons delivered three days a week, in the late afternoon time slot – participants have the chance to start their learning of the basics of the most recent digital applications and tools that fashion companies and brands worldwide are adopting.

The Personal Portfolio Preparation short course is designed to equip students with the visual skills they need to communicate their design ideas and progress to study at undergraduate level in fashion. Tutorials encourage students to analyse the visual world in which we live, through drawing and the sourcing of visual images that together combine the personal research undertaken in the field. The pace is fast, to generate instinctive responses to the assigned task, and tease out the enthusiasm and possible subject focus of the student in the field.

Istituto Marangoni offers the exclusive opportunity to enroll to this 6-weeks online courses, to all potential participants, no matter where they are in the world. By attending this short course – with lessons delivered three days a week, in the late afternoon time slot – participants have the chance to start their learning of the basics of the most recent digital applications and tools that fashion companies and brands worldwide are adopting.

This short course is aimed at candidates who have previously studied fashion design or illustration, or who have adequate knowledge and proven professional experience in the field of fashion design. This short course is specifically designed to develop a contemporary fashion illustrator's knowledge and at the same time increase their ability to develop an individual and personal vision.

Participants acquire technical illustration skills and knowledge of an innovative application such as Procreate®, with all its potentialities and design tools; they will also improve their theoretical and technical approach, by developing self-sufficiency and confidence in their creative and professional abilities. The ultimate goal is to communicate an individual, innovative portfolio, containing illustrations that can fulfill the demands of the contemporary market.

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

Possible career paths:

• Communication Manager
• Brand strategist
• Brand Manager
• Operations manager
• Retail supervisor
• Merchandiser
• Business Analyst
• Digital Marketing Manager

Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This full-time course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management and global distribution channels. 

Possible career paths:

• Retail manager
• Business developer
• Commercial director
• Project manager
• Operations manager

The course is aimed at professionals interested in acquiring the necessary updating to implement their background as Architects or Interior Designers.

The planning ability has always been required to know how to read current reality through in-depth analysis: to think in the present, but at the same time to try to do something more; to be ahead of the times, to foresee changes in lifestyles, to determine their trends and to develop projects for the imminent future.

During this short course participants have a chance to discover the new trend in different field, the new direction in innovative technologies, with a virtual approach.

Once the pandemic ends, we expect that some implications will be long lasting. Industry experts inspire participants to challenge the traditional definition of short-term accommodation and everyday living, as well as in discovering the ‘influence’ of local design excellence with a special guest lecture by Giulio Cappellini; looking into the impact of Italian creativity in Design.

During the course participants have the opportunity to interact with professionals from different fields.

LEARNING FOCUS:

• Contemporary Design Trends
• New Interior Panorama
• Reality of Historical Companies
• Digital Evolutions System

MIP Politecnico di Milano and Istituto Marangoni have partnered to develop a joint a 12-month modular programme. Participants explore a range of subjects and topics such as management, digital transformation, marketing, sustainability, finance, and supply chain.

The luxury market has undergone a major fundamental transformation in response to the changing dynamics of the global retail environment, digital transformation, and an ever-changing economic sentiment.

Experimental retail has disrupted traditional luxury business models, and raising serious questions about retailment, E-Commerce, the future of physical stores, and the right balance of digital and physical in the fashion industry. Luxury brands have been consistently revisiting their supply chain strategies acknowledging that consumer journeys are becoming longer, fashion buying cycles shorter, and that social responsibility and sustainability are now key factors for a brand’s success.

This 12-month modular programme awards participants with a Master’s Degree issued from MIP- Politecnico di Milano and an Istituto Marangoni Diploma, granting 60 ECTS credits to students who successfully complete all modules.

LEARNING FOCUS

• General Management
• Corporate Strategy and Innovation Management
• The International meaning of Luxury
• Design management and collection development for luxury companies
• Disruption in the luxury industry
• Supply Chain and operations management
• ESG – Environmental, Social and Governance

Working on a limited time frame, this intensive fashion course provides the key technical and theoretical concepts related to fashion design and the fashion industry, looking at womenswear, menswear and accessories design, as well as an introduction to the study of materials and fabrics, and research applied to the individual design process. From freehand drawing techniques and the basics of clothing manufacture, participants quickly progress onto more technical aspects of fashion design such as fabric analysis, garment structure, and an introduction to manufacturing and production.

• Fashion designer
• Textile designer
• Fashion illustrator
• Fashion colourist
• Pattern maker
• Fashion consultant

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

This short course provides an introduction to the fundamentals of fashion design, how to formulate ideas and translate them into a visual representation. Participants will be introduced to key notions in the fashion design process, to basic drawing and illustration techniques, and the study of trends. The course also explores the role of the fashion designer with participants working on creative research for an individual design collection via a vocational learning approach.

Week 1: The start of the course introduces fashion drawing and design techniques followed by an analysis of the founding principles of developing a fashion collection including: silhouette, colour charts, fabrics and accessories, right through to the design and creation of outfits. Participants are then introduced to the silhouette, colour palettes, the appropriate use of fabrics, and the principle financial considerations of designing for fashion.

Week 2: Starting from creative research to foster personal inspiration, participants are guided to develop basic silhouettes and coordinate outfits with fabric and colour selection. The focus on trend research looks into its origins together with market relevance, and a brief analysis on how trends influence a contemporary collection.

Week 3: Based on inspiration linked to a selected theme, participants put together a basic fashion design collection supported by appropriate technical information, including colour charts, inspirational materials or mood board. Participants put into practice the acquired knowledge from the previous weeks and prepare a presentation of their work as a basic collection portfolio, to receive a final holistic critique.

This dynamic intensive course trains participants on essential technical and theoretical aspects related to the development of creative content for fashion (photography, video, styling and art direction). For those with limited time available, this course focuses on visual communication investigating the many different aspects of fashion styling, using images and multimedia contents to persuade, inspire, and create an emotional response.

The work of a fashion stylist must be both strategic and creative: attentive to the historical context and culture of fashion, to current trends and developments in the industry, and yet still remaining consistent with a client’s brief or brand identity.

Possible career paths:

• Fashion Stylist
• Digital Content Manager
• Art Director
• Fashion Photographer
• Social Media Director

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to design programmes, useful when considering more intensive study, or for future career path development.

This short course will guide participants through the latest fashionable trends in contemporary interior design. It encompasses the definition of a style through an interior design scenario, helping participants to improve their aesthetic sense and skills in décor. This course will challenge participants’ ability to interpret the world of interiors and home collection, their use of complementary styles, colours and lighting effects via a vocational approach to learning.

On successful completion of the course, students will be able to:

• Interpret an inspirational theme for a design project;
• Develop basic interior design skills;
• Define materials, colours, lighting for an interior project considering new trends;
• Translate concept into the interior space.

Short courses cover a variety of subjects, levels and duration to suit all preferences, and are also the perfect ‘taster’ or introduction to fashion programmes, useful when considering more intensive study, or for future career path development.

This dynamic short course focuses on the analysis of image and the development of style. From the definition of fashion moods to the importance of accessories, participants will evaluate aspects related to traits of the body and learn how to enhance and complement physical characteristics. They will work on the development of an individual style through the construction of a ‘total look’ and capture it for a photo shoot via a vocational learning approach.

Week 1 Style overview: participants study and explore key periods in history that represent past, present styles, future fashion trends and the elements that characterize and influence them. In order to fully understand the role of the stylist, participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury, as well as conducting iconographic research.

Week 2 Personal identity: participants evaluate the different types of human faces and bodies and are introduced to the skills and techniques used to enhance particular physical features such as hairstyling and make-up. They will gain an understanding of the fundamental elements used to dictate a style (i.e. the importance of colour, silhouette, accessories and their combination) and key notions in photo shoot planning and narrative.

Week 3 Style definition: participants will bring together their experience and work undertaken during the previous weeks to define, develop and present a particular style ready for a photo shoot, collating and editing their work for presentation and review in an individual stylist portfolio or style book.

This programme is about communication and content marketing for fragrances and cosmetics and making beauty products desirable in a digital and environmentally conscious scenario. The Master’s Programme provides institutional and digital marketing management tools and skills, advanced content and hands-on practice to give fragrances and cosmetics an even more glamorous appeal. 

LEARNING FOCUS:

• Innovation and transformation processes
• Management and marketing strategies for the fragrance industry, ATL/BTL
• Trend analysis and storytelling
• Sustainability and green production processes
• Visual communication

CAREER OPPORTUNITIES:

• Innovation and Transformation Manager
• Event and Social Media Manager
• PR and Communication Manager
• Social Media Planner
• KOL & Influencer Manager

This programme is dedicated to participants with a passion for fragrances and beauty products and an interest in acquiring a business-oriented approach to the industry’s practices and processes. They will explore a brand manager’s role and the skills and knowledge needed to be a luxury cosmetics and perfume brand licensing manager. The programme guides participants through the “behind the scenes” of this glamorous industry and how luxury premium brands manage the marketing, distribution and sales of fragrances, make-up and skincare products.

LEARNING FOCUS:

• Business strategies in the luxury perfume and cosmetic industry
• Licensing and franchising processes and management
• History of perfume and cosmetics
• Brand management and brand storytelling
• Legal and financial aspects of licensing and franchising

CAREER OPPORTUNITIES:

• Licensing Manager
• Franchising Manager
• Intellectual Property Expert
• Cosmetics Brand Manager
• Private Label
• Cobranding/Co-lab Manager

This foundation course develops critical independent thinking and practical ability for undergraduate level study. Upon successful completion participants reach the necessary level to be able to apply for one of the BA (Hons) Degree programmes or for a Three Year Course. Istituto Marangoni one-year foundation courses prepare participants for entry into any of the three-year undergraduate degree programmes, or three year courses, in the fashion or design fields. Over the course of the year participants are offered exciting new challenges that will improve their creative thinking, develop their broader fashion, design & art skills, and help them to identify where their true passion lies. 

Learning Focus:

• Communicating fashion concepts
• Representation of fashion design & business ideas
• Trend & style creative research
• Style development
• Production scenarios in fashion business
• Techniques and fashion product cycle
• Fashion trends and styles
• The Fashion system
• Fashion portfolio building
• Presentation & visual communication
• Visual culture

This foundation course develops critical independent thinking and practical ability for undergraduate level study. Upon successful completion participants reach the necessary level to be able to apply for one of the BA (Hons) Degree programmes or for a Three Year Course.

Learning Focus:

• Communicating design concepts
• Representation of design ideas
• Product creative research
• Concept formulation and development
• Production & environment scenarios
• Techniques and product logic
• Interior design context & defining mood
• Representation of product design
• Design portfolio building
• Presentation & visual communication
• Visual culture